-29Samantha TsuiAloha Kakou,

I am honored and humbled to be elected president of the Public Relations Society of America, Hawaii Chapter 2022/2023, and with the help and support of my board members and fellow PRSA members, I will do my best to meet the challenge.

Throughout the years we’ve seen our roles in PR evolve – sometimes it was for the better and other times, well, let’s just say there’s a rainbow after the storm. Through the fog of the pandemic, of the many changes that have taken place, one thing I am excited to have seen evolve was the role of PR and communications professionals.

This year, we’re looking forward to again, leading the charge with a mix of virtual, hybrid and in-person programs starting with the return of monthly programs – we hope you’ll join us for this month’s program featuring a media panel of Hawaii reporters. Additionally, we will be hosting the Western District Conference next month, April 27-29 and of course, our annual Koa Anvil Awards, which takes place in July.

Lastly, if you’ve made it this far, I thank you for reading. I won’t take up too much more of your time. This year is an exciting one for us as the Hawaii chapter celebrates its 75th anniversary. To commemorate this momentous occasion, we’ve designed a new logo (that you’ve all helped pick, I might add) and will be including some tidbits about the PRSA Hawaii chapter throughout the year. For starters, did you know that we’re one of the six founding chapters of PRSA?

Thank you for your support of PRSA Hawaii. I hope to see you (in person!) sometime this year.

Samantha Tsui
PRSA Hawaii President