"As we get ready to meet with the new PRSA board this month, I look forward to the evolution of PRSAY, which will serve as an information exchange and dialogue with our valued members as we come together to create a new conversation and share our vision," said Cherenson. "And as I meet more and more members through Chapter visits across the country over the next year, I look forward to using PRSAY as a means of sharing their ideas."
PRSA, like other professional communities, has established itself in social media, taking advantage of opportunities to establish a presence and quickly disseminate information and knowledge through information portals, such as Facebook, LinkedIn, Twitter, Flickr and YouTube.
To view the PRSAY blog, visit prsay.prsa.org.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 299 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.