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The HUMAN Brand: Building Guest Loyalty in the Digital Age

January 9 @ 11:30 am - 1:30 pm

- $45

PRSA Hawaii has partnered with the Hawaii Visitors and Convention Bureau to bring you special pricing for this luncheon.

Conversion 2018

People everywhere describe their relationships with companies and brands of all kinds in deeply personal ways. What’s actually going on in our brains when we make these judgments? Through his original research on over 100 companies and brands in eight countries, guest loyalty expert Chris Malone shows that we relate to companies, brands and even websites in the same way that we naturally perceive, judge, and behave toward one another – on the basis of their warmth and competence.

The implications of this are enormous, because many widely accepted travel and hospitality practices are completely at odds with our natural triggers of engagement, trust and loyalty. Once exposed to these insights, attendees will be inspired to challenge conventional wisdom and change the way they serve and interact with guests.


January 9
11:30 am - 1:30 pm


Hawaii Visitors and Convention Bureau