PRSA Hawaii Honors Industry’s Best at 29th Annual Koa Anvil Awards

HONOLULU – The Public Relations Society of America Hawaii Chapter (PRSA Hawaii) recognized the top 75 public relations campaigns and tactics of 2011 and honored three industry leaders at the 29th annual Koa Anvil Awards dinner at the Hawaii Prince Hotel Waikiki and Golf Club.

Awards were given in two main categories:

Koa Anvil Awards – Complete public relations programs incorporating sound research, planning, execution and evaluation
Koa Hammer Awards – Outstanding public relations tactics that are part of a communications campaign, including research and writing
Thirty-seven PR professionals received Koa Anvil awards and 38 received Koa Hammers. The Bennet Group’s Monica Salter received the highest Anvil score and earned the coveted “Best of Show” award for her work on reputation and brand management with Hale Ka Lae.

“Each year, the Koa Anvil Awards showcase our industry’s best and brightest,” said PRSA Hawaii President Melissa Malahoff-Kamei. “We have so many talented public relations professionals in Hawaii. We’re proud to highlight their accomplishments and encourage continued excellence in our industry.”

PRSA Hawaii also recognized three individuals with its Gregg W. Perry Public Relations Professional of the Year Award, Hokupaa Award and President’s Leadership Award.

The Gregg W. Perry Public Relations Professional of the Year award honors an exemplary practitioner who has made a major contribution to the profession. This year’s recipient is Amy Hennessey, APR, director of communications, Ulupono Initiative.
The Hokupaa Award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession. This year’s recipient is Lisette Gonzalez, account executive, Becker Communications.
The President’s Leadership Award recognizes an individual or organization that has made significant contributions to the success of the chapter and the profession. PRSA Hawaii Chapter President Melissa Malahoff-Kamei recognized B.J. Whitman, APR, Fellow, principal, BJW Public Relations, as this year’s winner.
University of Puget Sound senior Chelsea Tsuchida received the PRSA Hawaii/Roy Leffingwell Scholarship award of $1,000.

For a complete list of winners, visit our Awards section. Click here to see photos from the event, courtesy of Dallas Nagata White Photography.

PRSA Hawaii, chartered in 1947, is one of six founding chapters of PRSA. The society is the world’s largest organization of public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and not-for-profit organizations.

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Join PRSA Hawaii this summer and SAVE $50

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ED_CATION
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ALL THAT’S MISSING IS U!

Join PRSA in July and August and receive a free Hawaii Chapter membership

New members will receive a free 1-year Hawaii Chapter Membership, a $50 value, when they join PRSA as a Regular member ($255 annual dues+$65 initiation fee)

Why join?
As a PRSA Hawaii member, you’ll be part of a robust community of PR professionals in Hawaii and beyond. Opportunities to network, access to free national webinars, notices about local and national job openings, discounted rates to our monthly professional development programs, and more will be among your PRSA Hawaii benefits.

Visit prsa.org/joinus for more information and to sign up!

Use promo code SUMMER12
Valid through August 31, 2012
Not available for Associate or current members

For more information on your membership benefits, contact membership@prsahawaii.org.

PRSA Hawaii Announces 2012 Leadership Team

HONOLULU – The Hawaii Chapter of the Public Relations Society of America (PRSA) today announced its 2012 Board of Directors and Committee Chairs who will lead the organization and work together to build value, understanding and demand for public relations professionals in Hawaii.

“We’re proud to have our membership represent a broad cross-section of public relations professionals throughout Hawaii,” said PRSA Hawaii President Melissa Malahoff-Kamei. “We’re committed to advancing the public relations profession locally by providing professional development, student mentorship and networking opportunities. We also advocate for upholding the code of ethics amongst the people in our profession.”

PRSA Hawaii named the following officers on its 2012 Board of Directors.

  • President Melissa Malahoff-Kamei, manager of marketing and communications, Hawaii Pacific Health
  • Immediate Past President Moani Wright-Van Alst, communications resource manager, Hawaii Medical Service Association
  • President-Elect, Rebecca Pang, account supervisor, McNeil Wilson Communications
  • Secretary Deborah Sharkey, president, Makana Communications
  • Treasurer Huy Vo, senior account executive, Communications Pacific
  • Assembly and Western District Delegate Duke Gonzales, APR, corporate communications specialist, U.S. Postal Service
  • Assembly Delegate Kristen Bonilla, APR, public information officer, University of Hawaii
  • Director of Outreach Nancy Daniels, APR, director of public relations, Outrigger Enterprises Group
  • Director of Member Services Noreen Kam, account supervisor, McNeil Wilson Communications
  • Director of Professional Development Lee Britos, account supervisor, Pang Communications
  • Director of Communications Travis Taylor, vice president, Communications Pacific

PRSA Hawaii also announced the following 2012 committee chairs.

Membership Chair
Erica Yamauchi, owner and principal, Erica Yamauchi Strategic Communications

Programs Chair
Nathan Kam, vice president, McNeil Wilson Communications

Accreditation Chair
Kristen Bonilla, APR, public information officer, University of Hawaii

Neighbor Island Affinity Group Chair
Donda Spiker, APR, manager of marketing and public relations, Kuakini Medical Center

Education, University of Hawaii Chair
Amy Hennessey, APR, director of communications, Ulupono Initiative

Education, Hawaii Pacific University Chair
Rob Deveraturda, public relations director, The Harris Agency

Koa Anvil Awards Co-Chairs
Melissa Kim, owner and partner, BASH Events LLC
Rhegan Liwanag-Luat, owner and partner, BASH Events LLC
Maria Quidez Glidden, owner and partner, BASH Events LLC

Sponsorship Chair
Huy Vo, senior account executive, Communications Pacific

ABOUT PRSA HAWAII

PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

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Join PRSA Hawaii this month and save $50

Interested in connecting with the nation’s largest network of PR professionals?

PRSA Hawaii invites you to join our organization this month.

PRSA members enjoy the benefits of networking, professional development, staying on top of industry trends, job leads and more.

New members who join PRSA Hawaii by Feb. 29, 2012 will receive membership in the Hawaii Chapter for FREE (a $50 value).

National membership dues are $255 annually, plus a $65 initiation fee and $50 Hawaii chapter dues. Use promotion code FEB12 on your application to waive the $50 Hawaii chapter annual dues. (Not combinable with other offers and not open to associate members.) This savings is for for PR pros with more than two years experience.

If you have less than two years PR experience or were a member of PRSSA, you can join PRSA at an even lower rate:

  • 1-2 years experience? Join as an Associate Member. $155 annual dues.
  • Less than 1 year experience? Join as an Associate Member. $115 annual dues.
  • PRSSA member within the past 2 years? Join as an Associate Member, PRSSA Graduate. $60 annual dues.
  • Full-time graduate student working toward a PR degree? Join as an Associate Member, Graduate Student. $60 annual dues.

Or, if you are part of an organization with eight or more individuals, a group membership offers special benefits and discounted rates on first-year dues.

The Hawaii chapter dues are $50.

Click here to sign up online or to download a PDF application.

If you have questions, need help with the membership process, or are interested in joining one of PRSA Hawaii’s committees, please contact our director of member services, Noreen Kam, at noreen.kam@anthologygroup.com or 808-539-3422.

PRSA Hawaii Offers APR Incentive Program

PRSA Hawaii is happy to offer a special incentive for Hawaii chapter members who are considering pursuing the Accredited in Public Relations credential (APR). Many chapter members who have expressed a desire to pursue accreditation are challenged by the financial costs associated with the exam. To help members who are serious about achieving their APR credential, PRSA Hawaii is offering a monetary rebate for members who successfully complete the exam process.

Hawaii chapter members who successfully pass both the Readiness Review and the computer-based exam by December 31, 2012 will be eligible to receive up to a $250 rebate for their examination fees.

Eligibility Requirements:
All rebate applicants must:

  • Be a PRSA Hawaii chapter member;
  • Subscribe for the Accreditation in Public Relations Online Study Course ($195 fee for a one-year subscription);
  • Successfully pass the Readiness Review and computer-based accreditation examination by December 31, 2012;
  • Have personally paid for application, examination and online study course fees (Fees paid for by a member’s employer are not eligible for any rebate); and
  • Submit copies of all payment receipts with the rebate application.

In Hawaii, there are approximately 30 accredited public relations professionals. The “APR” designation is a prestigious mark of distinction that is awarded to those who have demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.

Established in 1964, the Accreditation Program is the public relations profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The APR credential is valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the public relations profession itself.

For more information on the APR application and examination process or the Hawaii chapter rebate program, contact Kristen Bonilla, APR, at cabralkr@hawaii.edu or 956-5039.

Elect Your 2012 PRSA Hawaii Board

It’s time to vote for your chapter leaders. PRSA Hawaii Members, please look for the email which will direct you to the link for voting. Current nominees are listed. However, if you would like to nominate/vote for a candidate who is not currently listed, please write his or her name in the space provided.

Voting will close at the end of the day on Friday, December 9, with the announcement of board members at the annual meeting on Wednesday, December 14.

PRSA 2011 International Conference, Oct. 15-18

What: The PRSA 2011 International Conference

When: Oct. 15-18

Where: Orlando, Fla.

Contest: Now through Aug. 26, PRSA members can submit suggestions to name the mascot for this year’s conference. The winner will receive a free 2011 International Conference registration.

The 28th Annual Koa Anvil Awards Makes News

The 28th Annual Koa Anvil Awards was a great success, presenting 71 awards and drawing more than 200 people on Thursday, July 28 at the Hawaii Prince Hotel in Waikiki. The yearly celebration of Hawaii’s PR industry recognizes excellence in the previous year’s work. For a list of winners, click here.

Now that the night is over, re-live the moments by checking out media coverage of the event:

NonStopHonolulu.com

Honolulu Star-Advertiser’s PULSE

Honolulu Star-Advertiser’s The Buzz column

HonoluluMagazine.com

If you’re on Facebook, check out our Facebook page for more and upload your photos from the event onto our wall.

Mahalo to our amazing Koa Anvil committee and to the many sponsors who donated items for the silent auction or services. We raised nearly $6,000, which will be used for professional development programs and student scholarships.

PRSA Hawaii Honors Best Public Relations Work at 28th Annual Koa Anvil Awards

HONOLULU, HAWAI‘I – On Thursday, July 28, the Hawai‘i Chapter of the Public Relations Society of America (PRSA) honored the best public relations campaigns and tactics of 2010, and recognized three outstanding professionals at its 28th Annual Koa Anvil Awards dinner at the Hawaii Prince Hotel Waikiki and Golf Club. The awards banquet, emceed by Hawaii News Now Sunrise anchors Steve Uyehara and Taizo Braden, was attended by more than 200 communications professionals from across the state.

“The Koa Anvil Awards recognizes excellence in our industry,” said PRSA Hawaii President Moani Wright-Van Alst. “We continue to be inspired by the caliber of work produced by Hawaii’s public relations professionals each year. We congratulate all the winners and honorees of the 28th Annual Koa Anvil Awards.”

A total of 71 entries received awards in two main categories:

• Koa Anvil Awards – Complete public relations programs incorporating sound research, planning, execution and evaluation
• Koa Hammer Awards – Outstanding public relations tactics that are part of a communications campaign, including research and writing

There were 24 winners in the Anvil (campaigns) category and 47 in the Hammer (tactics) category. Receiving the highest Anvil score and garnering the coveted “Best of Show” award was Jackie Jaques-Smythe of Smythe & Associates for Shriners Hospitals for Children’s reputation/brand management campaign.

McNeil Wilson Communications/Anthology Marketing Group collected the most awards with a total of 12. Other top winners included Bennet Group Strategic Communications (10), Pang Communications (6), Stryker Weiner & Yokota Public Relations, Inc. (6) and Castle Medical Center (6).

To order duplicate awards, please fill out the re-order form and submit per instructions by August 12, 2011.

Three individuals also were honored by the chapter for their contributions to the profession.

• The Gregg W. Perry Public Relations Professional of the Year award honors an exemplary practitioner who has made a major contribution to the profession. This year’s award recipient is Duke Gonzales, APR, Corporate Communication Specialist at the U.S. Postal Service. With more than 25 years experience as a PR practitioner, Gonzales has been involved with PRSA Hawai‘i since 1997, including serving as its chapter president in 2004.

• The Hokupa‘a Award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession. This year’s recipient is Huy Vo, Senior Account Executive at Bright Light Marketing, who brings nearly five years of public relations experience. Vo specializes in public relations and marketing for festivals and events. He is currently the co-chair of the 2011 Koa Anvil Awards.

• The President’s Leadership Award recognizes an individual or organization that has made significant contributions to the success of the chapter and the profession. PRSA Hawai‘i Chapter President Moani Wright-Van Alst has selected Ruth Limtiaco, Chief Executive Officer of The Limtiaco Company, to receive the award. With more than 30 years of PR experience, including leading her own firm since 1989, Limtiaco has developed numerous public awareness campaigns in both Hawaii and nationally.

University of Hawai‘i – Manoa Senior Chelsea Yamase also received the 2011 PRSA Hawai‘i/Roy Leffingwell Scholarship award of $1,000.

28th Annual PRSA Hawaii Koa Anvil Winners

Koa Anvil Awards of Excellence

• Kuakini Health Systems for “Kuakini Health System’s 110th Anniversary Celebration” – Events & Observances (Seven Days or Fewer) – Associations/Non-Profit Organizations

• Communications Pacific for “The Waikiki EDITION” – Community Relations – Travel & Tourism/Hospitality

• McNeil Wilson Communications/Anthology Marketing Group for “The 16th Annual Honolulu Festival” – Events & Observances (Seven Days or Fewer) – Travel & Tourism/Hospitality

• Stryker Weiner & Yokota Public Relations, Inc. for “Ala Moana Center’s Third Annual Shop a Le‘a” – Events & Observances (Seven Days or Fewer) – Business (Products)

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaiian Airlines – Welcoming Hawaiian’s Fleet of the Future to Hawaii” – Marketing Consumer Services – Travel & Tourism/Hospitality

• Olomana Marketing for “Feed My Sheep Crisis Communications” – Community Relations – Associations/Non-Profit Organizations

• Smythe & Associates for “Shriners Hospitals for Children” – Reputation/Brand Management – Associations/Non-Profit Organizations

• The Limtiaco Company for “Hawaii State Department of Transportation Walk Wise Hawaii Pedestrian Safety Awareness Campaign” – Community Relations – Government

• Hawai‘i Visitors & Convention Bureau for “Hawai‘i Visitors & Convention Bureau’s ‘Perfect Moments’ Market Saturation Campaign” – Integrated Communications – Associations/Government/Non-Profit Organizations

• Stryker Weiner & Yokota Public Relations, Inc. for “Ward Centers’ Festival of Giving” – Community Relations – Business (Products)

Koa Anvil Certificates of Excellence

• Olomana Marketing for “Neil Abercrombie, Gubernatorial Campaign” – Public Affairs – Government

• Hastings & Pleadwell: A Communication Company for “Malaekahana Bike & Pedestrian Path Promotion” – Community Relations – Business Services

• Bennet Group Strategic Communications for “Hawaii Tobacco Quitline – Public Relations Program 2010” – Integrated Communications – Associations/Government/Non-Profit Organizations

• Bennet Group Strategic Communications for “Honolulu Civil Beat Launch” – Marketing Consumer Service – Other

• Bennet Group Strategic Communications for “Whole Foods Market Maui Mall Grand Opening” – Marketing Consumer Services – Other

• Castle Medical Center for “Castle Medical Center Christmas Tree Lighting” – Events & Observances (Seven Days or Fewer) – Associations/Non-Profit Organizations

• Pang Communications for “Geobunga Launch and Launch Again!” – Marketing Consumer Products – Other

• Pang Communications for “Coldwell Banker Pacific Properties’ Inaugural Agents for Change Program” – Events & Observances (Seven Days or Fewer) – Business (Services)

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaii Meth Project ‘Not Even One’ Campaign” – Integrated Communications – Associations/Government/Non-Profit Organizations

• Stryker Weiner & Yokota Public Relations Inc. for “Shinnyo-en Hawaii 12th Annual Lantern Floating Hawaii Ceremony” – Events & Observances (Seven Days or Fewer) – Associations/Non-Profit Organizations

• Bennet Group Strategic Communications for “Hawaii Energy – Trade Up For Cool Cash” – Integrated Communications – Consumer Services

• Bennet Group Strategic Communications for “Ala Moana Hotel 40-40-40” – Reputation/Brand Management – Travel & Tourism/Hospitality

• Outrigger Enterprises Groups for “Outrigger’s One Million HawaiianMiles Sweepstakes” – Marketing Consumer Services – Travel & Tourism/Hospitality

• McNeil Wilson Communications/Anthology Marketing Group for “Marriott’s Spirit of Aloha Tour” – Integrated Communications – Consumer Services

Koa Hammer Awards of Excellence

• McNeil Wilson Communications/Anthology Marketing Group for “Marriott’s Spirit of Aloha Tour Blog” – Blogs

• Pang Communications for “Designer for a Day 2010 Media Campaign” – Media Relations – Consumer Services (Other)

• Pang Communications for “RevoluSun Advertorial Campaign” – Advertorials

• Castle Medical Center for “Castle Medical Center Ulupono Magazine” – Magazines – InternalAudiences Primarily

• Hawai‘i Pacific Health for “Kapi‘olani Health Foundation – Capital Campaign Case Statement – ‘In Life…'” – Brochures – 10 Pages or More

• Hawai‘i Pacific Health for “Kapi‘olani Health Foundation – ‘Moments’ :30 PSA” – Television PSAs

• Harris Agency for “Kazi Foods of Hawaii – Fine Dining on Valentine’s Day at KFC” – Media Relations – Consumer Products (Food & Beverages/Restaurants)

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaii Meth Project Promotes National Meth Awareness Day” – Media Relations – Associations/Non-Profit

• Olomana Marketing for “Kroc Center Hawaii Direct Mail ‘Friend-raising Campaign'” – Direct Mail/Direct Response

• Stryker Weiner & Yokota Public Relations, Inc. for “‘10 Things You Didn’t Know About Hawaii’ Brochure for APEC 2011” – Brochures – Fewer Than 10 Pages

• Pen-for-Rent for “Honolulu Can Sustain a Successful Symphony” – Editorials/Op-Ed Columns

• Rapid Transit Division, City & County of Honolulu for “Honolulu Rail Transit Final EIS Video Guide” – External Video Programs

• Schweitzer Consulting, LLC for “Launching Pineapples Boutique” – Media Relations – Consumer Products (Non-Packaged Goods)

• Bennet Group Strategic Communications for “Ala Moana Hotel 40-40-40” – Media Relations – Travel & Tourism/Hospitality

• Bennet Group Strategic Communications for “Hawaii Energy – Trade Up For Cool Cash” – Press Conferences

• Communications Pacific for “Tourism is Everybody’s Business” – Speeches

Koa Hammer Certificates of Excellence

• McNeil Wilson Communications/Anthology Marketing Group for “Polynesian Cultural Center’s Haunted Lagoon” – Media Relations – Associations/Non-Profit

• Olomana Marketing for “Abercrombie for Governor – AFG Campaign Videos” – External Video Programs

• Olomana Marketing for “Abercrombie for Governor – NeilAbercrombie.com” – Web Sites – External

• Hawai‘i Pacific Health for “Kapi‘olani Health Foundation – ‘Moments’ Mini Brochure” – Brochures – Fewer Than 10 Pages

• Hawai‘i Pacific Health for “Hawai‘i Pacific Health – The Reason 2010” – Internal Video Programs

• Hastings & Pleadwell: A Communication Company for “Heart+Mind Strategies – ‘Stop. Think. Connect.’ Messaging Suite Market Research” – Research/Evaluation

• Bennet Group Strategic Communications for “Hawaii Tobacco Quitline- Public Relations Program 2010” – Media Relations – Consumer Services (Healthcare Services)

• Bennet Group Strategic Communications for “Whole Foods Market Maui Mall Grand Opening” – Media Relations – Consumer Services (Other)

• Bennet Group Strategic Communications for “Consolidated Theatres Launches New Big Screen Concept, TitanX, in Hawaii” – Media Relations – Consumer Services (Technology)

• Stryker Weiner & Yokota Public Relations Inc. for “Hawai‘i Tourism Authority Annual Report” – Annual Reports – Non-Profit Organizations

• Makana Communications for “Pearlridge Center Black Friday 2010” – Media Relations – Consumer Services (Other)

• Kamehameha Schools for “Kamehameha Schools Strategic Plan – 10 Years of Progress” – Internal Video Programs

• Castle Medical Center for “Castle Medical Center Windward Health” – Newsletters – External Audiences Primarily

• Castle Medical Center for “Castle Medical Center Annual Quality Report” – Annual Reports – Non-Profit Organizations

• Castle Medical Center for “Castle Medical Center Web Site” – Web Sites – External

• Castle Medical Center for “Castle Medical Center Media Kit” – Press Kits/Media Kits – Services

• Pang Communications for “Lanakila Pacific Presents ‘The Good Table’ Event” – Media Relations – Associations/Non-Profit

• Pang Communications for “Geobunga Launch and Launch Again!” – Media Relations – Consumer Products (Other)

• Schweitzer Consulting, LLC for “Switch to Solar for Free by Sunetric” – Editorials/Op-Ed Columns

• Schweitzer Consulting, LLC for “Primary Research: CSI Referral Survey” – Research/Evaluation

• Becker Communications for “Hawaii Crop Improvement Association – Seeds of Promise Video” – External Video Programs

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaii Meth Project – Survey Launch Press Conference” – Press Conferences

• Stryker Weiner & Yokota Public Relations Inc. for “Oahu Visitors Bureau’s ‘Town & Country’ Press Trip” – Media Relations – Travel & Tourism/Hospitality

• McNeil Wilson Communications/Anthology Marketing Group for “Royal Hawaiian Center Taste of Helumoa” – Media Relations – Consumer Services (Travel & Tourism/Hospitality)

• Hawai‘i Visitors & Convention Bureau for “Hawai‘i Visitors & Convention Bureau Online Media Room” – Web Sites – Online Media Room

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaiian Airlines – Hawaiian Starlight” – Webcasts

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaiian Airlines – Picture Yourself in Hawaii” – Word-of-Mouth – Street Marketing Program

• McNeil Wilson Communications/Anthology Marketing Group for “Ihilani Spa’s Fin to Fitness Program” – Media Relations – Consumer Services (Travel & Tourism/Hospitality)

• Harris Agency for “Island Edge Store Launch/Fashion Competition” – Media Relations – Consumer Services (Other)

• Current Events for “Hawaii Island Humane Society Executive Director Speech to Hawaii County Council” – Speeches

• The Limtiaco Company for “cakelava” – Media Relations – Consumer Products (Non-Packaged Goods)

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HPU’s Adam Alsner Elected President of PRSSA’s National Committee

Congratulations to Hawaii Pacific University (HPU) Senior Adam Aisner for being elected President of the 2011-2012 National Committee for the Public Relations Student Society of America (PRSSA)! Adam served as past president of the Hawaii chapter of PRSSA.
Read about it here. We wish him the best of luck!