PRSA’s President’s Day Membership Sale

For the month of February 2016, the PRSA Group Member Program is having a President’s Day Sale for all New Groups that join during this month (payment must be received no later than Feb. 29, 2016). A New Group will have the choice of either a FREE Professional Interest Section (1st year dues for the entire team) or a FREE Chapter (1st year dues for New Members only).

The following discounts will apply:

  • Waiver of $65 Initiation Fee (New Members)
  • Waiver of $35 Reinstatement Fee (Reinstated Members)
  • Waiver of $60 for one (1) Professional Interest Section (All Members – 1st year dues) OR waiver of $50 for one (1) Hawaii Chapter (New Members only – 1st year dues)

Program criteria include:

  • We require that a minimum of 5 employees join at the same time. Existing members can also join and their dues will be prorated accordingly.
  • All employees must join as the same member type.
  • Payment methods accepted are credit card (MasterCard, VISA, Discover and American Express) or company check.

Program benefits include:

  • One convenient renewal date for the entire team.
  • One invoice detailing payment for each member, which will be sent to the group contact. Make a single payment each year for group members’ dues, rather than numerous individual payments.
  • Ease of adding new members; additional members can join the group at any time during the year and dues will be prorated accordingly.
  • Easily-transferable memberships for when an employee changes departments or leaves your organization.
  • Annual billing for renewals, after the first year.
  • Availability of multi-year memberships at an additional discount.

To learn more about the PRSA Group Member Program, visit the Groups section of the website at http://www.prsa.org/groupprogram.

PRSA Hawaii Announces 2016 Leadership Team and Agenda

HONOLULU – (Feb. 1, 2016) The Hawaii chapter of the Public Relations Society of America (PRSA) today announced its objectives for the year and introduced the 2016 Board of Directors.

“Just as public relations professionals work to strengthen the relationship between organizations and their publics, we will be working to demonstrate the tangible value of PRSA Hawaii to our more than 100 members across the state,” said President David Pettinger, APR. “We are focusing our 2016 efforts on raising awareness of the Accreditation in Public Relations (APR) credential, promoting our monthly professional development programs and celebrating the best work in our local industry at our annual Koa Anvil Awards event.”

Added Pettinger, “With help from our board of established communicators, we hope to create more opportunities for members to network with each other, learn best practices and develop their skills to be effective in our fast-paced, ever-changing world.”

PRSA Hawaii named the following officers to its 2016 Board of Directors:

  • President – David Pettinger, APR (Anthology Marketing Group)
  • President-Elect – Jennifer Armstrong (Kaia Consulting)
  • Past President – Erica Yamauchi (Project Kealahou)
  • Secretary – Nikki Moreno (Aulani, A Disney Resort & Spa)
  • Treasurer – Darlene Morikawa (Hawaii Visitors & Convention Bureau)
  • Communications – Noreen Reimel (Ulupono Initiative)
  • Membership – Hilary Bingman (Hawaiian Commercial & Sugar Company)
  • Koa Anvil Awards – Jocelyn Collado (Becker Communications) and Huy Vo (The Ritz-Carlton Residences, Waikiki Beach)
  • Programs – Armida York (York Hospitality LLC) and Samantha Tsui (Becker Communications)
  • Education (UH) – Amy Hennessey, APR (Ulupono Initiative)
  • Education (HPU) – Rob Deveraturda (MVNP)
  • Accreditation & Leadership – Duke Gonzales, APR (United States Postal Service) and Shawn Nakamoto, APR (University of Hawaii at Manoa)
  • Maui Affinity – Christina Yumul (Storieology Communications)
  • Assembly Delegates – Rebecca Pang (Anthology Marketing Group) and Amy Hennessey, APR
  • Western District Delegate – Amy Hennessey, APR

About PRSA Hawaii

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit prsahawaii.com.

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Hawaii Public Relations Professional Earns Distinguished Industry Credential

HONOLULU – (Jan. 28, 2016) The Hawaii chapter of the Public Relations Society of America (PRSA) announced David Pettinger, vice president of Anthology Marketing Group, as the latest member to earn the industry’s prestigious APR credential.

The Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected on the basis of broad knowledge, strategic perspective, experience and sound professional judgment.

“We are pleased to have David join the ranks of Hawaii public relations professionals who hold the APR credential,” said Duke Gonzales, APR, who serves as co-chair of PRSA Hawaii’s Accreditation Committee. “Through his work over the years, he has proven to be a thoughtful leader who provides excellent strategic communications counsel to his clients.”

“The rigorous process to achieve accreditation challenged me to think critically about the knowledge, skills and abilities that are required of seasoned practitioners to provide sound counsel,” said Pettinger. “I can attest to the value the APR credential provides and hope to encourage others in our field to apply and take advantage of the excellent support network that includes APR members in Hawaii and across the country.”

For more information on the APR credential and how to apply, and to see a list of current PRSA Hawaii APR members, visit prsahawaii.com/APR-Program.

About PRSA Hawaii

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit prsahawaii.com.

David Pettinger, APR

David Pettinger, APR

Vice President, Public Relations

Anthology Marketing Group

Photo courtesy: Anthology Marketing Group

PRSA Hawaii Honors Industry’s Best at 32nd Annual Koa Anvil Awards

Record 94 Awards Given Out Recognizing the Best of Hawaii’s Public Relations Professionals, Campaigns and Tactics

HONOLULU – The Public Relations Society of America (PRSA) Hawaii Chapter recognized the state’s top communications professionals, campaigns and tactics last night at the 32nd Annual Koa Anvil Awards, held at The Modern Honolulu. Nearly 200 people attended the gala, where a total of 94 awards were handed out—the most ever in the chapter’s history.

More than 150 entries were submitted this year. Awards were given in two main categories: Koa Anvil Awards for outstanding public relations programs and campaigns, and Koa Hammer Awards for tactics that are part of a communications campaign.

Becker Communications received the top score for the agency’s work on the 73rd Annual Pearl Harbor Commemoration Ceremony, earning the coveted “Best of Show” award that evening.

Bennet Group Strategic Communications took home the most awards with a total of 20, followed by Castle Medical Center with 18, Stryker Weiner & Yokota Public Relations with 15, Anthology Marketing Group with 11, Becker Communications with seven and Olomana Loomis ISC with five.

PRSA Hawaii also honored industry leaders and recognized up-and-coming talent within the public relations field:

Linda Howe, APR, manager – community relations at Matson, received the Gregg W. Perry Public Relations Professional of the Year Award, recognizing her more than 30 years of service in Hawaii’s public relations industry and for her professional accomplishments.

Andrea Lum, director at Bennet Group Strategic Communications, received the Hokupa‘a Young Public Relations Professional of the Year Award, recognizing her as a relative newcomer to the field of public relations, and for demonstrating exceptional leadership potential and achievement in her initial years in the profession.

Huy Vo, public relations manager at The Kahala Hotel & Resort, received the President’s Leadership Award for his significant contributions to the success of the public relations profession in Hawaii.

Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution and evaluation. It is a competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward.

For a complete list of winners, click here: Koa Anvil Awards – Winners By Categories – 2015.

About PRSA Hawaii PRSA Hawaii, chartered in 1947, is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand or public relations professionals in Hawai‘i. The society is the world’s largest organization of public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and not-forprofit organizations. For more information, visit www.prsahawaii.org.

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31st Koa Anvil Awards

HONOLULU – (July 28, 2014) The Public Relations Society of America Hawai‘i Chapter (PRSA Hawai‘i) recently recognized the state’s top communications professionals, campaigns and tactics at the 31st Koa Anvil Awards, held at the Sheraton Waikiki.

Awards were given in two main categories: Koa Anvil Awards for complete public relations programs and Koa Hammer Awards for outstanding public relations tactics that are part of a communications campaign.

Nearly 120 entries were submitted this year – with PacRim Marketing Group’s Kim Fujinaka, earning the “Best of Show” award – receiving the top score for her work marketing The Ziegfeld Collection by Tiffany & Co.

Castle Medical Center received an impressive 22 awards for its non-profit communications, ranging from internal video programs to health fairs. Local communications firm, Bennet Group Strategic Communications received the most agency awards at 15, followed by Stryker Weiner & Yokota Public Relations, Inc. with 11 awards, Anthology Marketing Group with eight awards, and Becker Communications, Inc. with seven awards.

Ralph Kam, APR, Fellow PRSA and David Wilson, retired principal, partner at McNeil Wilson Communications, received Hall of Honor awards – the highest award the Hawai‘i chapter can bestow – in recognition of their distinguished and exemplary careers in public relations.

Ralph Kam, APR, Fellow PRSA has decades of public relations experience in government, health care, financial services and education. He is one of few public relations professionals from Hawai‘i to be invited to the College of Fellows and National Board of Directors. An active PRSA member, Kam consistently works to support and enhance the public relations profession and standards for the professional, most recently revamping the PRSA Code of Ethics. In addition to his accomplishments in PRSA, Kam has taught public relations and communication courses to thousands of students at the University of Hawai‘i at Manoa, Hawai‘i Pacific University, Chaminade University and the University of Phoenix.

A 30-year veteran in the field of public relations, David Wilson led the public affairs group at McNeil Wilson Communications. Wilson, along with David McNeil, founded McNeil Wilson Communications in 1982 and led the firm to become one of the state’s top public relations agencies and Hawai‘i’s largest communication company as Anthology Marketing Group. Regarded as one of Hawai‘i’s most respected political consultants, Wilson has provided counsel to clients in numerous industries, including finance, security, litigation, and construction, as well as state and county government. His guidance in issues management has assisted Hawai‘i’s emerging bio fuel industry, the redevelopment of historic Ford Island, and the mooring of the Battleship Missouri in Pearl Harbor, among others.

Joan Bennet, president and CEO of Bennet Group Strategic Communications received the President’s Leadership Award for her significant contributions to the success of the chapter and the profession. Bennet has more than three decades of public relations experience, and specializes in strategic planning, corporate and executive positioning, crisis communications and grassroots advocacy campaigns. Prior to establishing her own firm, Joan was executive vice president for Hill & Knowlton Hawai‘i and public affairs director for Hill & Knowlton in Sydney, Australia.

Luly Unemori, APR and president of Pono Communications received the Gregg W. Perry Public Relations Professional of the Year award. Unemori co-founded and organized LifeFest Maui, a multi-day wellness event that was later acquired by Kapalua Resort and re-named LifeFest Kapalua.

Kira Chong Tim, account executive at Stryker Weiner & Yokota Public Relations, Inc. received the Hokupa‘a Award, recognizing a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession.

Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution, and evaluation. It is a competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward.

For more information and a complete list of winners, visit www.prsahawaii.org

About PRSA Hawai‘i

PRSA Hawai‘i, chartered in 1947, is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand or public relations professionals in Hawai‘i. The society is the world’s largest organization of public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and not-for-profit organizations.

 

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PRSA Hawaii Introduces 2014 Leadership Team

HONOLULU – The Hawaii Chapter of the Public Relations Society of America (PRSA) today announced its 2014 Board of Directors. The board will provide leadership for the chapter and its membership of local public relations professionals, working to support the PR industry in Hawaii.

“For nearly 70 years, PRSA Hawaii has worked to advance the public relations profession in Hawaii, supporting students and young practitioners through professional development, student mentorship and networking opportunities,” said Huy Vo, PRSA Hawaii president. “Our 2014 board of directors are public relations professionals from across the state representing different companies and organizations, and together we look forward to continuing to build value, understanding and aloha for our industry.”

PRSA Hawaii named the following officers on its 2014 Board of Directors:

  • President: Huy Vo, senior specialist – public relations, Hawaiian Airlines
  • President-Elect: Erica Yamauchi, social marketing director, Project Kealahou
  • Immediate Past President: Rebecca Pang, senior account supervisor, McNeil Wilson Communications
  • Secretary: Nicky Leong, specialist -internal communications, Hawaiian Airlines
  • Treasurer: Darlene Morikawa, director of public relations, Hawaii Visitors and Convention Bureau
  • Communications: Monica Salter, senior vice president, Bennet Group Strategic Communications
  • Koa Anvil Awards: Andrea Lum, senior account manager, Bennet Group Strategic Communications, and Lynn Shizumura, account executive, McNeil Wilson Communications
  • Programs: David Pettinger, senior account executive, McNeil Wilson Communications
  • Membership: Melissa Kim, Box Jelly LLC
  • Education: Amy Hennessey, APR, director of communications, Ulupono Initiative and Rob Deveraturda, public relations specialist, Hawaii Energy
  • Assembly Delegate and Accreditation: Kristen Bonilla, APR, communications manager, Hawaii Pacific Health
  • Assembly and Western District Delegate: Duke Gonzalez, APR, corporate communications specialist, U.S. Postal Service
  • Maui Affinity Group: Christina Yumul, founder and president, Storieology

 

ABOUT PRSA HAWAII

PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

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PRSA Hawaii Honors Industry’s Best at 30th Annual Koa Anvil Awards

HONOLULU – The Public Relations Society of America Hawaii Chapter (PRSA Hawaii) recognized the state’s top public relations campaigns and tactics of 2012 last night at the 30th annual Koa Anvil Awards dinner, held at the Hawaii Prince Hotel Waikiki and Golf Club.

Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution, and evaluation. The competition is conducted by PRSA Hawaii to recognize outstanding public relations programs and tactics, and to encourage improved public relations performance and techniques.

Awards were given in two main categories:

  • Koa Anvil Awards – complete public relations programs incorporating sound research, planning, execution and evaluation
  • Koa Hammer Awards – outstanding public relations tactics that are part of a communications campaign, including research and writing

From a total of 114 entries submitted, 63 received awards – 21 public relations professionals received Koa Anvil awards/certificates and 42 received Koa Hammer awards/certificates.

Bennet Group Strategic Communications’ Crystal Yamasaki received the highest Koa Anvil score, earning the coveted “Best of Show” award for her exceptional work on the grand opening of the Whole Foods Market Kailua store. This is the second year in a row that Bennet Group has taken home the “Best of Show” award.

Other big winners of the night included McNeil Wilson Communications/Anthology Marketing Group with 12 awards, Castle Medical Center with 11 awards and Stryker Weiner & Yokota Public Relations, Inc. with nine awards.

“For three decades, PRSA Hawaii has been showcasing our industry’s brightest stars at the Koa Anvil awards,” said PRSA Hawaii president Rebecca Pang. “It’s an honor to once again bring Hawaii’s best public relations professionals together to celebrate the top communication campaigns in the state.”

PRSA Hawaii also honored three individuals with its Gregg W. Perry Public Relations Professional of the Year Award, Hokupa‘a Award, and President’s Leadership Award.

  • The Gregg W. Perry Public Relations Professional of the Year award honors an exemplary practitioner who has made a major contribution to the profession. This year’s award recipient is Howard Daniel, APR, vice president of editorial services at Communications Pacific. Daniel has more than four decades of public relations experience, and is known for his strong writing and editing skills. He served as PRSA Hawaii’s chapter president in 2002.
  • The Hokupa‘a Award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession. This year’s recipient is David Pettinger, senior account executive at McNeil Wilson Communications/Anthology Marketing Group. Pettinger specializes in public affairs and community relations.
  •  The President’s Leadership Award recognizes an individual or organization that has made significant contributions to the success of the chapter and the profession. This year’s recipient is Nathan Kam, executive vice president of McNeil Wilson Communications/Anthology Marketing Group. Kam has been involved in PRSA for more than a decade, including serving as Hawaii Chapter president in 2010. He was recently elected to PRSA’s National Travel & Tourism Board of Directors.

In addition, University of Hawaii – Manoa communications major Clarissa Kenui received the 2013 PRSA Hawai‘i/Roy Leffingwell Scholarship award of $1,000.

For a complete list of winners, click here.

Join PRSA, Get FREE Hawaii Chapter Membership

Interested in joining the world’s largest network of PR professionals? If you join PRSA in February, you’ll get a FREE Hawaii Chapter membership (a $50 savings).

New members receive a free one-year Hawaii Chapter membership when they join National as Regular member ($255 annual dues + $65 initiation fee).

Go to www.prsa.org/joinus and use promo code FEB13. Does not apply to current or associate members. Offer expires Feb. 28, 2013.

Upcoming Webinars: January and February

As a member of PRSA Hawaii, you have access to PRSA National’s slate of webinars for FREE!

These webinars are a great way to learn best practices, techniques and tactics being used by PR professionals around the country.

Check out PRSA’s webinar calendar for more and easily sign up online! You can also view a variety of webinars on-demand at your leisure.

Making It Easy for Journalists to Pick Up Your Story

January 17, 10–11 a.m. HST

Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.

Barcelona Principle #1: Set Measurable Goals

January 22, 10–11 a.m. HST

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. They range from how to set goals that are measureable to how to demonstrate the ROI of what you do. This webinar explains the first principle and includes how to:

• Identify “good” and “bad” objective statements.

• Link objectives and results with the overall goals of the business.

• Avoid some of the pitfalls, such as using the term “creating buzz” as a key performance indicator.

Write for Readability

January 24, 10–11 a.m. HST

More than 60 years of research shows that making your copy easier to read improves:

• Readership. More people read the piece.

• Perseverance. People read more of it.

• Comprehension. They understand it better.

• Speed. They read faster.

• Retention. They remember it longer.

Transform Your Pitch From Snooze to News

February 7, 10–11 a.m. HST

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence.

PRSA Hawaii Announces 2013 Leadership Team

HONOLULU – The Hawaii Chapter of the Public Relations Society of America (PRSA) today announced its 2013 Board of Directors and Committee Chairs, who will lead the organization and work together to build value, understanding and aloha for public relations industry.

“Our new board is a diverse and experienced team committed to excellence in the public relations field and sharing our knowledge through professional development, student mentorship and networking opportunities,” said Rebecca Pang, PRSA Hawaii president. “We take pride in representing some of Hawaii’s top organizations and together, look forward to advancing the PR profession across the state.

PRSA Hawaii named the following officers on its 2013 Board of Directors:

· President: Rebecca Pang, account supervisor, McNeil Wilson Communications

· President-Elect: Huy Vo, account supervisor, Communications Pacific

· Treasurer: Darlene Morikawa, director of public relations and communications, Hawaii Visitors and Convention Bureau

· Secretary: Michelle Edwards, director of public relations, Four Seasons Resorts Lanai

· Immediate Past President and Koa Anvil Awards: Melissa Malahoff-Kamei, manager of marketing and communications, Hawaii Pacific Health

· Communications: Monica Salter, director, Bennet Group Strategic Communications

· Membership: Erica Yamauchi, social marketing director, Project Kealahou

· Programs: Shauna Goya, account supervisor, Communications Pacific
Erin Kealoha Fale, senior account executive, Communications Pacific

· Assembly Delegate and Accreditation: Kristen Bonilla, APR, public information officer, external affairs & university relations, University of Hawai‘i

· Assembly and Western District Delegate: Duke Gonzalez, APR, corporate communications specialist, U.S. Postal Service

· Education: Amy Hennessey, APR, director of communications, Ulupono Initiative and Rob Deveraturda, public relations director, The Harris Agency

· Neighbor Island Affinity Group: Donda Spiker, APR, manager of marketing and public relations, Kuakini Medical Center

ABOUT PRSA HAWAII

PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

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