The 28th Annual Koa Anvil Awards Makes News

The 28th Annual Koa Anvil Awards was a great success, presenting 71 awards and drawing more than 200 people on Thursday, July 28 at the Hawaii Prince Hotel in Waikiki. The yearly celebration of Hawaii’s PR industry recognizes excellence in the previous year’s work. For a list of winners, click here.

Now that the night is over, re-live the moments by checking out media coverage of the event:

NonStopHonolulu.com

Honolulu Star-Advertiser’s PULSE

Honolulu Star-Advertiser’s The Buzz column

HonoluluMagazine.com

If you’re on Facebook, check out our Facebook page for more and upload your photos from the event onto our wall.

Mahalo to our amazing Koa Anvil committee and to the many sponsors who donated items for the silent auction or services. We raised nearly $6,000, which will be used for professional development programs and student scholarships.

PRSA Hawaii Honors Best Public Relations Work at 28th Annual Koa Anvil Awards

HONOLULU, HAWAI‘I – On Thursday, July 28, the Hawai‘i Chapter of the Public Relations Society of America (PRSA) honored the best public relations campaigns and tactics of 2010, and recognized three outstanding professionals at its 28th Annual Koa Anvil Awards dinner at the Hawaii Prince Hotel Waikiki and Golf Club. The awards banquet, emceed by Hawaii News Now Sunrise anchors Steve Uyehara and Taizo Braden, was attended by more than 200 communications professionals from across the state.

“The Koa Anvil Awards recognizes excellence in our industry,” said PRSA Hawaii President Moani Wright-Van Alst. “We continue to be inspired by the caliber of work produced by Hawaii’s public relations professionals each year. We congratulate all the winners and honorees of the 28th Annual Koa Anvil Awards.”

A total of 71 entries received awards in two main categories:

• Koa Anvil Awards – Complete public relations programs incorporating sound research, planning, execution and evaluation
• Koa Hammer Awards – Outstanding public relations tactics that are part of a communications campaign, including research and writing

There were 24 winners in the Anvil (campaigns) category and 47 in the Hammer (tactics) category. Receiving the highest Anvil score and garnering the coveted “Best of Show” award was Jackie Jaques-Smythe of Smythe & Associates for Shriners Hospitals for Children’s reputation/brand management campaign.

McNeil Wilson Communications/Anthology Marketing Group collected the most awards with a total of 12. Other top winners included Bennet Group Strategic Communications (10), Pang Communications (6), Stryker Weiner & Yokota Public Relations, Inc. (6) and Castle Medical Center (6).

To order duplicate awards, please fill out the re-order form and submit per instructions by August 12, 2011.

Three individuals also were honored by the chapter for their contributions to the profession.

• The Gregg W. Perry Public Relations Professional of the Year award honors an exemplary practitioner who has made a major contribution to the profession. This year’s award recipient is Duke Gonzales, APR, Corporate Communication Specialist at the U.S. Postal Service. With more than 25 years experience as a PR practitioner, Gonzales has been involved with PRSA Hawai‘i since 1997, including serving as its chapter president in 2004.

• The Hokupa‘a Award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession. This year’s recipient is Huy Vo, Senior Account Executive at Bright Light Marketing, who brings nearly five years of public relations experience. Vo specializes in public relations and marketing for festivals and events. He is currently the co-chair of the 2011 Koa Anvil Awards.

• The President’s Leadership Award recognizes an individual or organization that has made significant contributions to the success of the chapter and the profession. PRSA Hawai‘i Chapter President Moani Wright-Van Alst has selected Ruth Limtiaco, Chief Executive Officer of The Limtiaco Company, to receive the award. With more than 30 years of PR experience, including leading her own firm since 1989, Limtiaco has developed numerous public awareness campaigns in both Hawaii and nationally.

University of Hawai‘i – Manoa Senior Chelsea Yamase also received the 2011 PRSA Hawai‘i/Roy Leffingwell Scholarship award of $1,000.

28th Annual PRSA Hawaii Koa Anvil Winners

Koa Anvil Awards of Excellence

• Kuakini Health Systems for “Kuakini Health System’s 110th Anniversary Celebration” – Events & Observances (Seven Days or Fewer) – Associations/Non-Profit Organizations

• Communications Pacific for “The Waikiki EDITION” – Community Relations – Travel & Tourism/Hospitality

• McNeil Wilson Communications/Anthology Marketing Group for “The 16th Annual Honolulu Festival” – Events & Observances (Seven Days or Fewer) – Travel & Tourism/Hospitality

• Stryker Weiner & Yokota Public Relations, Inc. for “Ala Moana Center’s Third Annual Shop a Le‘a” – Events & Observances (Seven Days or Fewer) – Business (Products)

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaiian Airlines – Welcoming Hawaiian’s Fleet of the Future to Hawaii” – Marketing Consumer Services – Travel & Tourism/Hospitality

• Olomana Marketing for “Feed My Sheep Crisis Communications” – Community Relations – Associations/Non-Profit Organizations

• Smythe & Associates for “Shriners Hospitals for Children” – Reputation/Brand Management – Associations/Non-Profit Organizations

• The Limtiaco Company for “Hawaii State Department of Transportation Walk Wise Hawaii Pedestrian Safety Awareness Campaign” – Community Relations – Government

• Hawai‘i Visitors & Convention Bureau for “Hawai‘i Visitors & Convention Bureau’s ‘Perfect Moments’ Market Saturation Campaign” – Integrated Communications – Associations/Government/Non-Profit Organizations

• Stryker Weiner & Yokota Public Relations, Inc. for “Ward Centers’ Festival of Giving” – Community Relations – Business (Products)

Koa Anvil Certificates of Excellence

• Olomana Marketing for “Neil Abercrombie, Gubernatorial Campaign” – Public Affairs – Government

• Hastings & Pleadwell: A Communication Company for “Malaekahana Bike & Pedestrian Path Promotion” – Community Relations – Business Services

• Bennet Group Strategic Communications for “Hawaii Tobacco Quitline – Public Relations Program 2010” – Integrated Communications – Associations/Government/Non-Profit Organizations

• Bennet Group Strategic Communications for “Honolulu Civil Beat Launch” – Marketing Consumer Service – Other

• Bennet Group Strategic Communications for “Whole Foods Market Maui Mall Grand Opening” – Marketing Consumer Services – Other

• Castle Medical Center for “Castle Medical Center Christmas Tree Lighting” – Events & Observances (Seven Days or Fewer) – Associations/Non-Profit Organizations

• Pang Communications for “Geobunga Launch and Launch Again!” – Marketing Consumer Products – Other

• Pang Communications for “Coldwell Banker Pacific Properties’ Inaugural Agents for Change Program” – Events & Observances (Seven Days or Fewer) – Business (Services)

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaii Meth Project ‘Not Even One’ Campaign” – Integrated Communications – Associations/Government/Non-Profit Organizations

• Stryker Weiner & Yokota Public Relations Inc. for “Shinnyo-en Hawaii 12th Annual Lantern Floating Hawaii Ceremony” – Events & Observances (Seven Days or Fewer) – Associations/Non-Profit Organizations

• Bennet Group Strategic Communications for “Hawaii Energy – Trade Up For Cool Cash” – Integrated Communications – Consumer Services

• Bennet Group Strategic Communications for “Ala Moana Hotel 40-40-40” – Reputation/Brand Management – Travel & Tourism/Hospitality

• Outrigger Enterprises Groups for “Outrigger’s One Million HawaiianMiles Sweepstakes” – Marketing Consumer Services – Travel & Tourism/Hospitality

• McNeil Wilson Communications/Anthology Marketing Group for “Marriott’s Spirit of Aloha Tour” – Integrated Communications – Consumer Services

Koa Hammer Awards of Excellence

• McNeil Wilson Communications/Anthology Marketing Group for “Marriott’s Spirit of Aloha Tour Blog” – Blogs

• Pang Communications for “Designer for a Day 2010 Media Campaign” – Media Relations – Consumer Services (Other)

• Pang Communications for “RevoluSun Advertorial Campaign” – Advertorials

• Castle Medical Center for “Castle Medical Center Ulupono Magazine” – Magazines – InternalAudiences Primarily

• Hawai‘i Pacific Health for “Kapi‘olani Health Foundation – Capital Campaign Case Statement – ‘In Life…'” – Brochures – 10 Pages or More

• Hawai‘i Pacific Health for “Kapi‘olani Health Foundation – ‘Moments’ :30 PSA” – Television PSAs

• Harris Agency for “Kazi Foods of Hawaii – Fine Dining on Valentine’s Day at KFC” – Media Relations – Consumer Products (Food & Beverages/Restaurants)

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaii Meth Project Promotes National Meth Awareness Day” – Media Relations – Associations/Non-Profit

• Olomana Marketing for “Kroc Center Hawaii Direct Mail ‘Friend-raising Campaign'” – Direct Mail/Direct Response

• Stryker Weiner & Yokota Public Relations, Inc. for “‘10 Things You Didn’t Know About Hawaii’ Brochure for APEC 2011” – Brochures – Fewer Than 10 Pages

• Pen-for-Rent for “Honolulu Can Sustain a Successful Symphony” – Editorials/Op-Ed Columns

• Rapid Transit Division, City & County of Honolulu for “Honolulu Rail Transit Final EIS Video Guide” – External Video Programs

• Schweitzer Consulting, LLC for “Launching Pineapples Boutique” – Media Relations – Consumer Products (Non-Packaged Goods)

• Bennet Group Strategic Communications for “Ala Moana Hotel 40-40-40” – Media Relations – Travel & Tourism/Hospitality

• Bennet Group Strategic Communications for “Hawaii Energy – Trade Up For Cool Cash” – Press Conferences

• Communications Pacific for “Tourism is Everybody’s Business” – Speeches

Koa Hammer Certificates of Excellence

• McNeil Wilson Communications/Anthology Marketing Group for “Polynesian Cultural Center’s Haunted Lagoon” – Media Relations – Associations/Non-Profit

• Olomana Marketing for “Abercrombie for Governor – AFG Campaign Videos” – External Video Programs

• Olomana Marketing for “Abercrombie for Governor – NeilAbercrombie.com” – Web Sites – External

• Hawai‘i Pacific Health for “Kapi‘olani Health Foundation – ‘Moments’ Mini Brochure” – Brochures – Fewer Than 10 Pages

• Hawai‘i Pacific Health for “Hawai‘i Pacific Health – The Reason 2010” – Internal Video Programs

• Hastings & Pleadwell: A Communication Company for “Heart+Mind Strategies – ‘Stop. Think. Connect.’ Messaging Suite Market Research” – Research/Evaluation

• Bennet Group Strategic Communications for “Hawaii Tobacco Quitline- Public Relations Program 2010” – Media Relations – Consumer Services (Healthcare Services)

• Bennet Group Strategic Communications for “Whole Foods Market Maui Mall Grand Opening” – Media Relations – Consumer Services (Other)

• Bennet Group Strategic Communications for “Consolidated Theatres Launches New Big Screen Concept, TitanX, in Hawaii” – Media Relations – Consumer Services (Technology)

• Stryker Weiner & Yokota Public Relations Inc. for “Hawai‘i Tourism Authority Annual Report” – Annual Reports – Non-Profit Organizations

• Makana Communications for “Pearlridge Center Black Friday 2010” – Media Relations – Consumer Services (Other)

• Kamehameha Schools for “Kamehameha Schools Strategic Plan – 10 Years of Progress” – Internal Video Programs

• Castle Medical Center for “Castle Medical Center Windward Health” – Newsletters – External Audiences Primarily

• Castle Medical Center for “Castle Medical Center Annual Quality Report” – Annual Reports – Non-Profit Organizations

• Castle Medical Center for “Castle Medical Center Web Site” – Web Sites – External

• Castle Medical Center for “Castle Medical Center Media Kit” – Press Kits/Media Kits – Services

• Pang Communications for “Lanakila Pacific Presents ‘The Good Table’ Event” – Media Relations – Associations/Non-Profit

• Pang Communications for “Geobunga Launch and Launch Again!” – Media Relations – Consumer Products (Other)

• Schweitzer Consulting, LLC for “Switch to Solar for Free by Sunetric” – Editorials/Op-Ed Columns

• Schweitzer Consulting, LLC for “Primary Research: CSI Referral Survey” – Research/Evaluation

• Becker Communications for “Hawaii Crop Improvement Association – Seeds of Promise Video” – External Video Programs

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaii Meth Project – Survey Launch Press Conference” – Press Conferences

• Stryker Weiner & Yokota Public Relations Inc. for “Oahu Visitors Bureau’s ‘Town & Country’ Press Trip” – Media Relations – Travel & Tourism/Hospitality

• McNeil Wilson Communications/Anthology Marketing Group for “Royal Hawaiian Center Taste of Helumoa” – Media Relations – Consumer Services (Travel & Tourism/Hospitality)

• Hawai‘i Visitors & Convention Bureau for “Hawai‘i Visitors & Convention Bureau Online Media Room” – Web Sites – Online Media Room

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaiian Airlines – Hawaiian Starlight” – Webcasts

• McNeil Wilson Communications/Anthology Marketing Group for “Hawaiian Airlines – Picture Yourself in Hawaii” – Word-of-Mouth – Street Marketing Program

• McNeil Wilson Communications/Anthology Marketing Group for “Ihilani Spa’s Fin to Fitness Program” – Media Relations – Consumer Services (Travel & Tourism/Hospitality)

• Harris Agency for “Island Edge Store Launch/Fashion Competition” – Media Relations – Consumer Services (Other)

• Current Events for “Hawaii Island Humane Society Executive Director Speech to Hawaii County Council” – Speeches

• The Limtiaco Company for “cakelava” – Media Relations – Consumer Products (Non-Packaged Goods)

# # #

HPU’s Adam Alsner Elected President of PRSSA’s National Committee

Congratulations to Hawaii Pacific University (HPU) Senior Adam Aisner for being elected President of the 2011-2012 National Committee for the Public Relations Student Society of America (PRSSA)! Adam served as past president of the Hawaii chapter of PRSSA.
Read about it here. We wish him the best of luck!

May is Membership Month

This month, PRSA Hawaii’s membership team offers great promotions for our current members:

 

REFER A FRIEND PROMOTION – STAY AT MARRIOTT!
You’ve been working hard and your well-deserved summer staycation is just around the corner. Refer a friend and you’ll automatically have a chance to win a one-night stay at the lovely Waikiki Beach Marriott Resort & Spa. Just email the membership team at membership@prsahawaii.org and let us know when the referral takes place. No purchase necessary.

FREE MONTH OF CIVIL BEAT
Honolulu Civil Beat, Hawaii’s investigative news site just turned one on May 4. To celebrate, they’d like to offer a FREE one month subscription to all PRSA Hawaii members. All you need to do is register HERE with an email address and you’ll receive:

  • Access to unlimited content on CivilBeat.com
  • Delivery of the Morning Beat email 6 days a week, keeping you in the loop on Hawaii’s most important issues
  • Commenting privileges in discussion forums

As a bonus, you’ll automatically be entered to win a new iPad 2.

Good luck, and thank you Waikiki Beach Marriott and Civil Beat!

If you have questions or are interested in joining one of PRSA Hawaii’s committees, please contact our membership committee of Rebecca Pang, Erica Yamauchi or Franzi Roessy at membership@prsahawaii.org.

Be a Leader! PRSA Looks to Fill its National Board of Directors and Assembly

PRSA is searching for a few accomplished, dedicated leaders to serve on its National Board of Directors and in the Assembly. Serving as a national leader for PRSA is an exciting and unique opportunity to:

* Guide the world’s largest organization of public relations professionals;
* Shape the future of the profession;
* Be recognized for your accomplishments; and
* Have fun while making friends and meting new colleagues from across the country.

The positions are open to all interested and qualified candidates. The submission deadline for applications is Monday, June, 13, 2011. Click here to learn about the required skill set and click here to learn about the nomination timeline.

Available positions for the PRSA National Board of Directors are:

* Chair- and CEO-elect
* Treasurer
* Secretary
* Director, North Pacific District (two-year term)
* Director, Southeast District (two-year term)
* Director, Southwest District (two-year term)
* Director-at-Large (one open position) (two-year term)

Eligible Board candidates must hold the Accredited in Public Relations (APR) certification and be PRSA members in good standing who have served in at least one of the following capacities:

* Chair of a national committee;
* Chapter president;
* District chair;
* Section chair;
* Voting delegate in at least one national PRSA Assembly; or
* Have practiced for at least 20 years in the profession with increasing levels of responsibility.

In addition to the seven open national Board positions, the Nominating Committee is seeking to fill the following Assembly delegate positions:

* Two Assembly delegates-at-large, and
* Two International delegates-at-large.

The delegates-at-large represents PRSA members who do not reside in an area served by a Chapter. The International delegates-at-large represent PRSA members residing outside the United States and Canada. The delegates-at-large positions are one-year terms. As a minimum requirement, all delegates, with the exception of the International delegates-at-large, shall either be Accredited or a current board member of their respective chapters, districts or sections.

More details about application procedures are available on the PRSA website, which interested candidates should review carefully.

You can obtain additional Information and have your questions answered by current PRSA leaders on special teleconferences set up for your benefit. On the calls will be PRSA Chair & CEO Rosanna M. Fiske, APR; chair and CEO-elect Gerard F. Corbett, APR, Fellow PRSA; immediate past chair & CEO Gary D. McCormick, APR, Fellow PRSA; and PRSA President & COO William Murray. These calls have been scheduled for two different dates and times to accommodate your schedule – simply dial in and participate on the call that is most convenient for you:

Wednesday, April 13, 2011
12-1 p.m. (EDT) and 4-5 p.m. (EDT)
OR
Monday, May 16, 2011
12-1 p.m. (EDT) and 4-5 p.m. (EDT)
Domestic dial-in number: 888-604-4215
Participant Code: 48258880#

Your involvement in PRSA makes you a role model for future PRSA leaders and has helped improve the quality and variety of programs we provide our members. Please consider continuing that commitment by becoming a candidate for our 2011 national leadership team or by helping us recruit other leaders.

For questions about the nomination process, contact Donna Jonas at PRSA headquarters at (212) 460-1403 ordonna.jonas@prsa.org. For questions about recruitment, contact Michael G. Cherenson, APR, 2011 PRSA Nominating Committee chair, at michael.cherenson@prsa.org.

PRSA Hawaii Accepting Entries for 28th Annual Koa Anvil Awards

The Hawai‘i Chapter of the Public Relations Society of America (PRSA) is now accepting entries for the 28th annual Koa Anvil awards, recognizing outstanding public relations programs and tactics completed in 2010. Winners will be recognized at the 28th Annual Koa Anvil Awards dinner on Thursday, July 28, 2011, at the Hawaii Prince Hotel Waikiki Resort and Golf Club.

Important dates for the 2011 Koa Anvil Awards are:

• April 15, 5 p.m.  – Early Bird Deadline

o Save $25 on the awards entry fee! – $50 for PRSA Hawai‘i members and $75 for non-member

• April 29, 5 p.m. – Final Deadline

o $75 for PRSA Hawai‘i members and $100 for non-members

Koa Anvil Awards categories include:

Koa Anvil Awards – Complete public relations programs incorporating sound research, planning, execution and evaluation. All Koa Anvil winners are automatically considered for the Best of Show Award, representing the finest example of public relations programming in 2010.
Koa Hammer Awards – Outstanding public relations tactics that are part of a communications campaign, including research and writing

Nominations are also being accepted for two individual recognition awards, the Gregg W. Perry Public Relations Professional of the Year and the Hokupa‘a Young Public Relations Professional of the Year Awards.

The Gregg W. Perry Public Relations Professional of the Year
honors an exemplary practitioner who, during a distinguished career, has made a major contribution to the profession and has applied public relations techniques in a professional manner to achieve meaningful objectives. Previous recipients include Donda Spiker, APR, Kuakini Medical Center; Nancy Daniels, APR, Outrigger Enterprises Group; Nathan Hokama, Strategic Communication Solutions, LLC; Sara Foley, Maui Communicators; and Melissa Chang, APR among others.

The Hokupa‘a Award, named after the North Star, is symbolic of a guiding force that always provides leadership to peers in the profession. This award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession. Recent recipients include Michael Ni, formerly of McNeil Wilson Communications; Moani Wright-Van Alst, Hawaii Medical Services Association; Rebecca Pang, McNeil Wilson Communications; and Melissa Malahoff-Kamei, McNeil Wilson Communications among others.

Any individual may nominate a candidate for the award, but nominees must be PRSA Hawai‘i members. There are no entry fees for the nominations. Deadline for submission is April 15, 2011 and the winners will be announced as part of the Koa Anvil Awards ceremony.

The award categories, rules, entry and nomination forms can be viewed or downloaded at www.prsahawaii.org. For more information about the Koa Anvil Awards, please contact the Koa Anvil Committee at awards@prsahawaii.com.

All completed entries and nominations must be mailed or delivered to:

PRSA Hawaii Chapter Awards Committee
c/o Huy Vo
Bright Light Marketing
1001 Bishop St., Suite 900
Honolulu, HI 96813
(808) 275-3014
huy@brightlightmarketing.com

PRSA Hawai‘i, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

# # #

PRSA Hawaii Announces Student Writing Contest

** Click to download the Request for Proposal and Scoring Sheet (PDF) **
*** Click to download the Student Writing Contest informational flyer (PDF) ***

The Hawaii Chapter of the Public Relations Society of America (PRSA) invites you to respond to a Request for Proposal for one of the most important cultural and historical icons in Hawaii: Iolani Palace.

Who: Open to teams composed of 3 undergraduate students from any Hawaii college or university.

What: Each team will research, develop and write a proposal for public relations services on behalf of Iolani Palace. The top three teams will present their proposal to a panel of judges, including senior public relations practitioners and the executive director of Iolani Palace. The winning team will walk away with a $100 cash prize for each team member and recognition at the prestigious PRSA Hawaii Koa Anvil Awards, honoring the industry’s most elite.

When:

  • January – March: Assemble 3 person team; research and write proposal
  • March 31, 4:30 PM: DEADLINE TO SUBMIT PROPOSAL
  • May 10: Interviews with top 3 teams
  • June 15: Announcement of winning team
  • July: Presentation of award at PRSA Hawaii Koa Anvil Awards

** Click to download the Request for Proposal and Scoring Sheet (PDF) **
*** Click to download the Student Writing Contest informational flyer (PDF) ***

PRSA Hawaii Announces 2011 Board of Directors

HONOLULU, HAWAI‘I – The Hawai‘i Chapter of the Public Relations Society of America (PRSA) announced the election of the following officers for its 2011 board
of directors:

  • President Moani Wright-Van Alst, Communications Resource Manager, Hawaii Medical Service Association
  • President-Elect, Melissa Malahoff-Kamei, Senior Account Executive, McNeil Wilson Communications
  • Secretary Deborah Sharkey, Director, Makana Communications
  • Treasurer Kristen Bonilla, APR, Public Information Officer, University of Hawai‘i
  • Immediate Past President Nathan Kam, Vice President, McNeil Wilson Communications
  • Assembly Delegate and Western District Delegate Duke Gonzales, APR, Corporate Communications Specialist, U.S. Postal Service
  • Director of Outreach Nancy Daniels, APR, Director of Public Relations, Outrigger Enterprise Group
  • Director of Member Services Rebecca Pang, Account Supervisor, McNeil Wilson Communications
  • Director of Professional Development Lee Britos, Senior Account Executive, Pang Communications
  • Director of Communications Noreen Kam, Account Supervisor, McNeil Wilson Communications

 

Other committee chairs announced are as follows:

 

MEMBERSHIP CO-CHAIRS

Franziska Roessy, Account Coordinator, Stryker Weiner & Yokota

Erica Yamauchi, Account Executive, Becker Communications

 

ACCREDITATION CHAIR

Donda D. Spiker, APR, Manager, Marketing and Public Relations, Kuakini Medical Center

 

Young Professionals Group (YPR) Chair

Thi Lam, Marketing Coordinator, Watts Constructors, LLC

EDUCATION, UNIVERSITY OF HAWAII CHAIR

Amy Hennessey, APR, Manager, Foundation Communications, Hawai‘i Pacific Health

 

Education, Hawai‘i Pacific University Chair

Nancy Daniels, APR, Director of Public Relations, Outrigger Enterprises Group

PROFESSIONAL DEVELOPMENT CO-CHAIRS

Crystal Yamasaki, Senior Account Executive, Bennet Group Strategic Communications

Jill Bona, Account Manager, Bennet Group Strategic Communications

 

KOA ANVIL AWARDS CO-CHAIRS

Huy Vo, Senior Account Executive, Bright Light Marketing

Shauna Goya, Senior Account Executive, Communications Pacific

 

Sponsorship Chair

Nathan Kam, Vice President, McNeil Wilson Communications

 

PRSA Hawai‘i, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

 

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

 

# # #

PRSA Hawaii Seeks Committee Members

Want to share your ideas?  Expand your circle of professional contacts? Shape PRSA Hawaii Chapter events?  Then join a PRSA Hawaii Chapter committee today.

Just like many other professional organizations, our committee and board volunteers are integral to the success of our chapter.  No matter what your interest or availability, PRSA Hawaii has a number of committee opportunities available from ongoing commitments to one-time projects that will surely enhance your professional development.

If you are interested in serving on one of our 2011 committees, please contact the Committee Chairperson you are interested in joining.  You can also contact the 2011 chapter President Moani Wright-Van Alst at 952-7566 for more information.

Even if you are not a member of our chapter, volunteering on a committee is a great way to learn about our chapter and network with other PR professionals.

MEMBERSHIP
Chair: Franziska Roessy and Erica Yamauchi
Board Liaison: Rebecca Pang

  • Develops and executes a strategic membership recruitment and retention plan that helps grow membership by emphasizing the benefits of membership, encouraging full participation in the chapter, and developing programming and partnerships that increase the value of membership.
  • Identify eligible and qualified candidates from a diversity of backgrounds throughout the state, to assist them in becoming members.
  • Welcomes new members into the chapter and helps transition them into active status. Promotes friendly relations among members, welcomes new members into the chapter and make certain that guests who attend chapter functions meet members.
  • Plans and executes membership functions including mixers and membership promotions.

PROFESSIONAL DEVELOPMENT
Chair:  Crystal Yamasaki and Jill Bona
Board Liaison: Lee Britos

  • Works to increase the value of PRSA membership by offering high quality, valuable professional development programming for local public relation practitioners through a variety of offerings including live presentations, national PRSA programming, and national programs and speakers that focuses on current issues, emerging technologies, basic and enhanced skills and techniques, and the importance of public relations to business/project successes;
  • The committee’s regular duties include:
    • Develops a comprehensive list of programs for the year
    • Finds creative and inexpensive opportunities to provide valuable programming to members, including but not limited to utilizing PRSA teleseminars/webinars, hosting national speakers in person or via web conferencing, hosting informal programs, etc.
    • Booking venues and negotiating contracts with the venue
    • Scheduling speakers, panelists or other programs on a regular basis
    • Making all advance arrangements with speakers
    • Promoting and publicizing the meeting via e-blasts, the web and news releases
    • Managing registration at programs

KOA ANVIL AWARDS
Chair:  Huy Vo and Shuna Goya
Board Liaison: Lee Britos

  • Works to plan and execute the chapter’s individual awards program for outstanding service to the chapter and profession and manages the chapter’s awards programs for public relations campaigns and tactics.
  • Coordinates and executes of all aspects of the chapter’s awards program, including:
    • Awards judging – working with another chapter to judge PRSA Hawaii’s awards entries and reciprocal judging of another chapter’s awards
    • Awards entries – call for entries, collecting award entries, communicating with entrants, etc.
    • Trophies and certificates – ordering of trophies and certificates
    • Event budget – manages all aspects of the budget for the event
    • Event logistics – manages all aspects of logistics for event (location, decorations, collateral, etc.)
    • Works with various chapter board members and committee’s to communicate the event, secure sponsors, and plan and execute fundraising initiatives at the event.

YPR (YOUNG PROFESSIONALS)
Chair: Thi Lam
Board Liaison: Nancy Daniels, APR

  • Plans and coordinates professional, social and networking activities geared for public relations professionals with fewer than five years experience.
  • Maintains a database of young professionals in Hawaii for promoting events and activities and for membership recruitment.
  • Works with the Education committee to ensure a smooth transition of students to the post-college professional career by creating program/networking opportunities to help with the transition and by serving as mentors to PRSSA and new PRSA associate members.
  • Works with the membership committee to ensure a smooth transition of PRSA associate members to regular PRSA membership.

ACCREDITATION COMMITTEE:
Chair: Donda Spiker, APR
Board Liaison: Rebecca Pang

  • Promotes Universal Accreditation within the chapter and encourages eligible members to take the Examination for Accreditation in Public Relations.
  • Responsible for:
    • Generating interest among eligible chapter members throughout the year
    • Scheduling informational sessions for potential exam candidates as necessary
    • Communicating with members who have expressed an interest in becoming accredited
    • Providing an overview of the examination process, requirements and expectations
    • Assisting exam candidates with the exam process from begging to completion by preparing candidates for the exam, providing continual support, study materials and information
    • Coordinating the Readiness Review
    • Publicizing the success of newly accredited member

EDUCATION COMMITTEE:
Chair:
Board Liaison: Nancy Daniels, APR

  • Develops a comprehensive outreach and mentorship program for established PRSSA groups and other public relations students. Some suggestions include serving as a liaison to their chapter, creating a one-on-one PRSA member/student mentorship program, hosting an annual/bi-annual student event, developing a student chapter contest, etc.
  • It is recommended that one committee member serve as a liaison/professional advisor to each local chapter of PRSSA within the rules and regulations set forth by national PRSA and PRSSA. The PRSSA Liaisons:
    • Provide assistance as needed to the local student chapters in securing professionals for events and activities,
    • Attend events and activities of the local student chapters,
    • Provide regular reports to the Education Committee Chair and Director of Membership on the activities of the local student chapters,
    • Shall coordinate a meeting annually, usually at the beginning of the calendar year, involving the chapter president, education committee chair, professional advisors and faculty advisors to discuss goals, procedures and issues anticipated for the year.
    • Shall approach graduating PRSSA members to encourage them to join PRSA as an associate member, in coordination with the Education Committee chair.
  • Coordinates and executes scholarship fundraising opportunities at little or no-cost to the Chapter to help fund the PRSA Hawaii/Roy Leffingwell Public Relations Scholarship.

SPONSORSHIP
Chair:  Nathan Kam
Board Liaison: Kristen Bonilla, APR

  • Creates sponsorship opportunities to generate chapter revenue.
  • Secures cash and in-kind sponsorships to support chapter programs and events, including but not limited to the Koa Anvil Awards, professional development programs, membership and YPR events, and PRSSA scholarship fundraisers.
  • Creates and proposes various sponsorship packages and works with the PRSA Hawaii Treasurer to ensure that all obligations are met. This should involve the creation and maintenance of a chapter sponsorship contract.
  • Maintains relationships with sponsors.
  • Works to solicit and secure listings for the chapter’s agency and vendor directories available on the website.
  • The Sponsorships Chair will work with the president and treasurer to ensure thank you letters are sent to all sponsors.

PRSA Hawaii Chapter Honors Best in Public Relations at Annual Koa Anvil Awards

FOR IMMEDIATE RELEASE
Friday, July 23, 2010

Media Contact:
Noreen Kam
McNeil Wilson Communications
(808) 539-3422
Noreen.Kam@MWC-Anthology.com

PRSA HAWAII CHAPTER HONORS BEST IN PUBLIC RELATIONS AT ANNUAL KOA ANVIL AWARDS
Becker Communications, Inc. Wins Top Award; 
PR Professionals Melissa Chang, APR, and Donda Spiker, APR 
Recognized with Special Achievement Awards


HONOLULU
– The Hawaii chapter of the Public Relations Society of America (PRSA Hawaii) honored the best in public relations at its 27th annual PRSA Hawaii Koa Anvil Awards reception and dinner last night. From 140 entries, a record 84 Koa Anvil and Hammer awards were presented to recognize excellence in both public relations programs and tactics, respectively.

“The Koa Anvil awards honor the work of many savvy professionals in the public relations industry who often work behind the scenes on behalf of their clients,” said Nathan Kam, PRSA Hawaii president. “This annual awards ceremony allows these deserving professionals to emerge from the shadows and take a bow. We congratulate all of our winners and thank them for inspiring their colleagues to continue to raise the bar in strategic thinking, creativity and resourcefulness.”

Becker Communications, Inc. took home the organization’s top award, winning the Best in Show for its “Oscar Mayer Weinermobile” campaign executed on behalf of Kraft Foods. The coveted “Best of Show” award is given to the highest scoring Koa Anvil entry. Becker Communications, Inc. received a total of twelve awards.

McNeil Wilson Communications/Anthology Marketing Group topped last night’s awards ceremony winning 16 accolades in total, while Bennet Group Strategic Communications received 11 awards. Other multiple award winners were: Hastings & Pleadwell (seven awards); Stryker Weiner & Yokota (six awards); Hawaii Pacific Health and Pang Communications (five awards each); The Limtiaco Company and Schweitzer Consulting (four awards); Communications Pacific, Current Events and Castle Medical Center (three awards each); and Hawaii Pacific University (two awards).

Three individuals were also honored by the PRSA Hawaii chapter in celebration of their contributions to the public relations industry.

Donda Spiker, APR, marketing and public relations manager for Kuakini Medical Center, received the Gregg W. Perry Public Relations Professional of the Year award. The award honors an exemplary practitioner, who during a distinguished career, has made a major contribution to the profession and has applied public relations techniques in a professional manner to achieve meaningful objectives. An active member in the PR industry and the community, Spiker is a long-time member of the Public Relations Society of America, serving as a board member in various capacities of the Hawaii chapter for the past 16 years and chapter president in 2003.

Melissa Chang, APR, Buzzmaster of Ad Streamz, Inc., received the distinguished President’s Leadership Award in recognition of her significant contributions to the success of the chapter and the profession. In addition to her many outstanding professional accomplishments, Chang led PRSA Hawaii as chapter president in 2000 and was named the PRSA Gregg W. Perry Public Relations Professional of the Year in 2006.

The PRSA Hawaii/Roy Leffingwell Scholarship was awarded to Ciera Nahale of Honolulu, an incoming senior at Hawaii Pacific University. She will receive $1,000 to put toward her public relations studies. PRSA Hawaii was responsible for raising all scholarship monies.

For a full list of the 2010 winners, please visit www.prsahawaii.org.

PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations. For more information visit www.prsahawaii.org.

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