Join PRSA, Get FREE Hawaii Chapter Membership

Interested in joining the world’s largest network of PR professionals? If you join PRSA in February, you’ll get a FREE Hawaii Chapter membership (a $50 savings).

New members receive a free one-year Hawaii Chapter membership when they join National as Regular member ($255 annual dues + $65 initiation fee).

Go to www.prsa.org/joinus and use promo code FEB13. Does not apply to current or associate members. Offer expires Feb. 28, 2013.

Upcoming Webinars: January and February

As a member of PRSA Hawaii, you have access to PRSA National’s slate of webinars for FREE!

These webinars are a great way to learn best practices, techniques and tactics being used by PR professionals around the country.

Check out PRSA’s webinar calendar for more and easily sign up online! You can also view a variety of webinars on-demand at your leisure.

Making It Easy for Journalists to Pick Up Your Story

January 17, 10–11 a.m. HST

Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.

Barcelona Principle #1: Set Measurable Goals

January 22, 10–11 a.m. HST

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. They range from how to set goals that are measureable to how to demonstrate the ROI of what you do. This webinar explains the first principle and includes how to:

• Identify “good” and “bad” objective statements.

• Link objectives and results with the overall goals of the business.

• Avoid some of the pitfalls, such as using the term “creating buzz” as a key performance indicator.

Write for Readability

January 24, 10–11 a.m. HST

More than 60 years of research shows that making your copy easier to read improves:

• Readership. More people read the piece.

• Perseverance. People read more of it.

• Comprehension. They understand it better.

• Speed. They read faster.

• Retention. They remember it longer.

Transform Your Pitch From Snooze to News

February 7, 10–11 a.m. HST

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence.

PRSA Hawaii Announces 2013 Leadership Team

HONOLULU – The Hawaii Chapter of the Public Relations Society of America (PRSA) today announced its 2013 Board of Directors and Committee Chairs, who will lead the organization and work together to build value, understanding and aloha for public relations industry.

“Our new board is a diverse and experienced team committed to excellence in the public relations field and sharing our knowledge through professional development, student mentorship and networking opportunities,” said Rebecca Pang, PRSA Hawaii president. “We take pride in representing some of Hawaii’s top organizations and together, look forward to advancing the PR profession across the state.

PRSA Hawaii named the following officers on its 2013 Board of Directors:

· President: Rebecca Pang, account supervisor, McNeil Wilson Communications

· President-Elect: Huy Vo, account supervisor, Communications Pacific

· Treasurer: Darlene Morikawa, director of public relations and communications, Hawaii Visitors and Convention Bureau

· Secretary: Michelle Edwards, director of public relations, Four Seasons Resorts Lanai

· Immediate Past President and Koa Anvil Awards: Melissa Malahoff-Kamei, manager of marketing and communications, Hawaii Pacific Health

· Communications: Monica Salter, director, Bennet Group Strategic Communications

· Membership: Erica Yamauchi, social marketing director, Project Kealahou

· Programs: Shauna Goya, account supervisor, Communications Pacific
Erin Kealoha Fale, senior account executive, Communications Pacific

· Assembly Delegate and Accreditation: Kristen Bonilla, APR, public information officer, external affairs & university relations, University of Hawai‘i

· Assembly and Western District Delegate: Duke Gonzalez, APR, corporate communications specialist, U.S. Postal Service

· Education: Amy Hennessey, APR, director of communications, Ulupono Initiative and Rob Deveraturda, public relations director, The Harris Agency

· Neighbor Island Affinity Group: Donda Spiker, APR, manager of marketing and public relations, Kuakini Medical Center

ABOUT PRSA HAWAII

PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

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PRSA Hawaii Honors Industry’s Best at 29th Annual Koa Anvil Awards

HONOLULU – The Public Relations Society of America Hawaii Chapter (PRSA Hawaii) recognized the top 75 public relations campaigns and tactics of 2011 and honored three industry leaders at the 29th annual Koa Anvil Awards dinner at the Hawaii Prince Hotel Waikiki and Golf Club.

Awards were given in two main categories:

Koa Anvil Awards – Complete public relations programs incorporating sound research, planning, execution and evaluation
Koa Hammer Awards – Outstanding public relations tactics that are part of a communications campaign, including research and writing
Thirty-seven PR professionals received Koa Anvil awards and 38 received Koa Hammers. The Bennet Group’s Monica Salter received the highest Anvil score and earned the coveted “Best of Show” award for her work on reputation and brand management with Hale Ka Lae.

“Each year, the Koa Anvil Awards showcase our industry’s best and brightest,” said PRSA Hawaii President Melissa Malahoff-Kamei. “We have so many talented public relations professionals in Hawaii. We’re proud to highlight their accomplishments and encourage continued excellence in our industry.”

PRSA Hawaii also recognized three individuals with its Gregg W. Perry Public Relations Professional of the Year Award, Hokupaa Award and President’s Leadership Award.

The Gregg W. Perry Public Relations Professional of the Year award honors an exemplary practitioner who has made a major contribution to the profession. This year’s recipient is Amy Hennessey, APR, director of communications, Ulupono Initiative.
The Hokupaa Award recognizes a relative newcomer to public relations for demonstrating exceptional leadership potential and achievement in his/her initial years in the profession. This year’s recipient is Lisette Gonzalez, account executive, Becker Communications.
The President’s Leadership Award recognizes an individual or organization that has made significant contributions to the success of the chapter and the profession. PRSA Hawaii Chapter President Melissa Malahoff-Kamei recognized B.J. Whitman, APR, Fellow, principal, BJW Public Relations, as this year’s winner.
University of Puget Sound senior Chelsea Tsuchida received the PRSA Hawaii/Roy Leffingwell Scholarship award of $1,000.

For a complete list of winners, visit our Awards section. Click here to see photos from the event, courtesy of Dallas Nagata White Photography.

PRSA Hawaii, chartered in 1947, is one of six founding chapters of PRSA. The society is the world’s largest organization of public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and not-for-profit organizations.

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Join PRSA Hawaii this summer and SAVE $50

COMM_NICATION
ED_CATION
VAL_E
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ALL THAT’S MISSING IS U!

Join PRSA in July and August and receive a free Hawaii Chapter membership

New members will receive a free 1-year Hawaii Chapter Membership, a $50 value, when they join PRSA as a Regular member ($255 annual dues+$65 initiation fee)

Why join?
As a PRSA Hawaii member, you’ll be part of a robust community of PR professionals in Hawaii and beyond. Opportunities to network, access to free national webinars, notices about local and national job openings, discounted rates to our monthly professional development programs, and more will be among your PRSA Hawaii benefits.

Visit prsa.org/joinus for more information and to sign up!

Use promo code SUMMER12
Valid through August 31, 2012
Not available for Associate or current members

For more information on your membership benefits, contact membership@prsahawaii.org.

PRSA Hawaii Announces 2012 Leadership Team

HONOLULU – The Hawaii Chapter of the Public Relations Society of America (PRSA) today announced its 2012 Board of Directors and Committee Chairs who will lead the organization and work together to build value, understanding and demand for public relations professionals in Hawaii.

“We’re proud to have our membership represent a broad cross-section of public relations professionals throughout Hawaii,” said PRSA Hawaii President Melissa Malahoff-Kamei. “We’re committed to advancing the public relations profession locally by providing professional development, student mentorship and networking opportunities. We also advocate for upholding the code of ethics amongst the people in our profession.”

PRSA Hawaii named the following officers on its 2012 Board of Directors.

  • President Melissa Malahoff-Kamei, manager of marketing and communications, Hawaii Pacific Health
  • Immediate Past President Moani Wright-Van Alst, communications resource manager, Hawaii Medical Service Association
  • President-Elect, Rebecca Pang, account supervisor, McNeil Wilson Communications
  • Secretary Deborah Sharkey, president, Makana Communications
  • Treasurer Huy Vo, senior account executive, Communications Pacific
  • Assembly and Western District Delegate Duke Gonzales, APR, corporate communications specialist, U.S. Postal Service
  • Assembly Delegate Kristen Bonilla, APR, public information officer, University of Hawaii
  • Director of Outreach Nancy Daniels, APR, director of public relations, Outrigger Enterprises Group
  • Director of Member Services Noreen Kam, account supervisor, McNeil Wilson Communications
  • Director of Professional Development Lee Britos, account supervisor, Pang Communications
  • Director of Communications Travis Taylor, vice president, Communications Pacific

PRSA Hawaii also announced the following 2012 committee chairs.

Membership Chair
Erica Yamauchi, owner and principal, Erica Yamauchi Strategic Communications

Programs Chair
Nathan Kam, vice president, McNeil Wilson Communications

Accreditation Chair
Kristen Bonilla, APR, public information officer, University of Hawaii

Neighbor Island Affinity Group Chair
Donda Spiker, APR, manager of marketing and public relations, Kuakini Medical Center

Education, University of Hawaii Chair
Amy Hennessey, APR, director of communications, Ulupono Initiative

Education, Hawaii Pacific University Chair
Rob Deveraturda, public relations director, The Harris Agency

Koa Anvil Awards Co-Chairs
Melissa Kim, owner and partner, BASH Events LLC
Rhegan Liwanag-Luat, owner and partner, BASH Events LLC
Maria Quidez Glidden, owner and partner, BASH Events LLC

Sponsorship Chair
Huy Vo, senior account executive, Communications Pacific

ABOUT PRSA HAWAII

PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

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Join PRSA Hawaii this month and save $50

Interested in connecting with the nation’s largest network of PR professionals?

PRSA Hawaii invites you to join our organization this month.

PRSA members enjoy the benefits of networking, professional development, staying on top of industry trends, job leads and more.

New members who join PRSA Hawaii by Feb. 29, 2012 will receive membership in the Hawaii Chapter for FREE (a $50 value).

National membership dues are $255 annually, plus a $65 initiation fee and $50 Hawaii chapter dues. Use promotion code FEB12 on your application to waive the $50 Hawaii chapter annual dues. (Not combinable with other offers and not open to associate members.) This savings is for for PR pros with more than two years experience.

If you have less than two years PR experience or were a member of PRSSA, you can join PRSA at an even lower rate:

  • 1-2 years experience? Join as an Associate Member. $155 annual dues.
  • Less than 1 year experience? Join as an Associate Member. $115 annual dues.
  • PRSSA member within the past 2 years? Join as an Associate Member, PRSSA Graduate. $60 annual dues.
  • Full-time graduate student working toward a PR degree? Join as an Associate Member, Graduate Student. $60 annual dues.

Or, if you are part of an organization with eight or more individuals, a group membership offers special benefits and discounted rates on first-year dues.

The Hawaii chapter dues are $50.

Click here to sign up online or to download a PDF application.

If you have questions, need help with the membership process, or are interested in joining one of PRSA Hawaii’s committees, please contact our director of member services, Noreen Kam, at noreen.kam@anthologygroup.com or 808-539-3422.

PRSA Hawaii Offers APR Incentive Program

PRSA Hawaii is happy to offer a special incentive for Hawaii chapter members who are considering pursuing the Accredited in Public Relations credential (APR). Many chapter members who have expressed a desire to pursue accreditation are challenged by the financial costs associated with the exam. To help members who are serious about achieving their APR credential, PRSA Hawaii is offering a monetary rebate for members who successfully complete the exam process.

Hawaii chapter members who successfully pass both the Readiness Review and the computer-based exam by December 31, 2012 will be eligible to receive up to a $250 rebate for their examination fees.

Eligibility Requirements:
All rebate applicants must:

  • Be a PRSA Hawaii chapter member;
  • Subscribe for the Accreditation in Public Relations Online Study Course ($195 fee for a one-year subscription);
  • Successfully pass the Readiness Review and computer-based accreditation examination by December 31, 2012;
  • Have personally paid for application, examination and online study course fees (Fees paid for by a member’s employer are not eligible for any rebate); and
  • Submit copies of all payment receipts with the rebate application.

In Hawaii, there are approximately 30 accredited public relations professionals. The “APR” designation is a prestigious mark of distinction that is awarded to those who have demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.

Established in 1964, the Accreditation Program is the public relations profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The APR credential is valuable to those practitioners who earn it; to the agencies, clients and organizations they represent; and, perhaps most importantly, to the public relations profession itself.

For more information on the APR application and examination process or the Hawaii chapter rebate program, contact Kristen Bonilla, APR, at cabralkr@hawaii.edu or 956-5039.

Elect Your 2012 PRSA Hawaii Board

It’s time to vote for your chapter leaders. PRSA Hawaii Members, please look for the email which will direct you to the link for voting. Current nominees are listed. However, if you would like to nominate/vote for a candidate who is not currently listed, please write his or her name in the space provided.

Voting will close at the end of the day on Friday, December 9, with the announcement of board members at the annual meeting on Wednesday, December 14.

PRSA 2011 International Conference, Oct. 15-18

What: The PRSA 2011 International Conference

When: Oct. 15-18

Where: Orlando, Fla.

Contest: Now through Aug. 26, PRSA members can submit suggestions to name the mascot for this year’s conference. The winner will receive a free 2011 International Conference registration.