Fall 2017 President’s Message

Aloha! We are in the final stretch of 2017 and our board is preparing to transition to a new board in 2018! Our Programs committee is also gearing up for our final two professional development programs of the year. Although registration for our November program has closed, we hope to see you at our final 2017 lunch program featuring a media panel on Wednesday, December 6th. Look out for details soon on social media and email.

I was fortunate to attend this year’s PRSA International Conference, or PRSA ICON, in Boston last month. Our Western District Chair Amy Hennessey, APR and our President-Elect Jocelyn Collado, APR also attended to represent Hawaii at this year’s conference!

Aside from learning about dynamic topics and PR trends, we especially valued the connections we made with other Chapter leaders and PR professionals from around the world. As members, I highly recommend looking into the various conferences and workshops PRSA national organizes throughout the year. It is such an added value to have educational and networking resources readily available to you just by being a PRSA member. If anyone wants to talk story about my ICON experience, feel free to contact me at jen@kaiaconsult.com.

As my presidency begins to wrap up, I want to thank the board members (pictured below) who have contributed their time and talent to sustaining our Chapter.

There is a reason why we are a founding Chapter of the Society and make no mistake, we have been able to impact our local industry for 70 years because of our dedicated members who serve voluntarily on our board every year.  We hope you look forward to the next group of leaders in 2018! You will receive a board slate for voting via email later this month and will be able to meet our 2018 board members at our December 6th program and annual meeting.

Much gratitude and aloha,
Jennifer Armstrong, APR
Chapter President

PRSSA National Conference is a Learning Experience

By Mika Rawson, University of Hawaii Senior

The 2017 Public Relations Student Society of America (PRSSA) National Conference in Boston was an amazing opportunity to meet new people and learn more about the field. I was able to attend with other University of Hawaii PRSSA Chapter members Kayla Scotka and Brandon Mitsunaga.  

Photo (Left to Right): PRSSA members Kayla Scotka, Brandon Mitsunaga and Mika Rawson attended the 2017 PRSSA National Conference in Boston, Ma.

The biggest piece of advice that resonated with me was what Morgan Spurlock said during his presentation at the PRSA General Session — “Take risks.” I took a risk attending the national conference because I knew that without significant financial assistance, the 2017 PRSSA National Conference would not be a reality for me. However, I was confident in my ability to make it work and to find enough scholarships to cover my trip. I couldn’t have done it without the help of my professor, academic advisor, and PRSSA advisor, Dr. Ji Young Kim and my PRSSA professional advisor, Amy Hennessey, APR. Without their dedication to our education, this trip may not have been possible for the three of us who attended. If I am willing to take risks to achieve something great, there will be people who believe in me enough willing to help.

Attending PRSSA National Conference has also helped to reinforce the theories and concepts I learned in the classroom. I was able to attend the seminar, “Let’s Get Ethical” with Donald K. Wright and Raymond Kotcher, both professors at Boston University. With the concepts of ethics that were reinforced at the seminar, I was able to share my knowledge with my PRSSA members by having an ethics workshop during one of our meetings. I gave two different scenarios and asked everyone to have a discussion about what might be the most ethical solution to the problems. I felt accomplished when the discussions become lively and everyone really enjoyed the activity.

Last but not least, I learned the importance of continuing my education and to eventually be a part of the Accreditation in Public Relations (APR) program. Before attending the conference, I had no idea such a program existed, but now I feel inspired to get accredited myself when I join the field and become a member of PRSA. I want to be able to make the most ethical and professional decisions for the company or agency I will work for in the future. It’s unbelievable how much I learned about the field in just five days in Boston, but I am eternally grateful. Mahalo to PRSA Hawaii for your support of our trip.

Email Issues for PRSA Hawaii

Aloha! Since the launch of our redesigned website, we have had email issues. If you have tried emailing info@prsahawaii.org in the last month or so and have not heard back from us, we sincerely apologize. We are working to rectify the situation.

In the meantime, please send any inquiries to prsahawaii@gmail.com.

Mahalo for your patience and understanding!

Welcome to the New and Improved PRSAHawaii.org!

The Hawaii chapter of the Public Relations Society of America
launches a refreshed website as part of its 70th anniversary
 
Aloha and welcome to the new online home of PRSA Hawaii! As you can see, we now have a refreshed website with a more modern look-and-feel that still provides our members with the latest chapter news and information.
As you navigate this website, I’d like to point out some highlights and improvements:
  • Members Only Section – We have created a section just for our members, where our popular Job Board page now lives. Since the former website limited this function, we made sure it was part of the new design. To access it, members can request a password from the login page. If you have any member login issues, email prsahawaii@gmail.com.
  • Easier Job Posting – We recognized the need to improve our Job Board form, and we now have one that should be easier to fill out. No more creating a special account just to post a job. We have also linked it directly to Paypal so you can be assured of a quick and secure financial transaction, whether you have a Paypal account or not. We still reserve the right to review your job submission first, but now the process will be faster for all!
  • Testimonials – As PR professionals, we all know the strength and value of having testimonials for your organization or client. The same is true for PRSA Hawaii. We are now featuring members’ stories about their experiences in areas such as receiving their APR designation or being honored at the Koa Anvil awards. Plus, we have a few new videos on our Awards and Programs pages.
  • Better Looking! – We are proud to present a site that looks cleaner and is easier to navigate. We can now display and update photos from our recent events, like Koa Anvil awards or our networking events.
We encourage you to take a look around and share it with your network! I’d like to thank our volunteer Board members for getting this site up and running, specifically our Communications Co-Chairs Noreen Reimel and Jennifer Lieu. They’ve been working on this project since the beginning of the year, and I think their hard work has paid off.
Looking forward, I’d like to encourage you to take advantage of our upcoming programs and networking events. Our next professional development program is a breakfast with serial entrepreneur and PR maven Patrice Tanaka on Wednesday September 13th at 7:30am at the Prince Waikiki hotel. And if you’re considering becoming a member, this is a great time to join with our Membership Drive happening now until September 15.
Mahalo for stopping by and exploring!
Jennifer Armstrong, APR
PRSA Hawaii Chapter President

Are you considering joining PRSA or renewing your membership? This may be the perfect time to join!

PRSA Hawaii Membership Drive
August 15 – September 15, 2017

    

Take advantage of these membership drive savings today!

Register at www.prsa.org/membership.

PRSA Hawaii Chapter President Receives Top PR Industry Credential

HONOLULU – (May 15, 2017) The Hawaii chapter of the Public Relations Society of America (PRSA) announced the latest member to receive the industry’s prestigious APR credential – Jennifer Armstrong, APR of Kaia Consulting, who also serves as the chapter’s 2017 president.

The Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected on the basis of broad knowledge, strategic perspective, experience and sound professional judgment.

Jennifer Armstrong, APR is the owner and principal of Kaia Consulting. She is currently serving as the 2017 president of PRSA Hawaii.

“My journey towards achieving the APR credential was beyond fulfilling,” said Armstrong. “The APR challenged me to prioritize my time and truly acknowledge my goals as a sole practitioner. Anytime you have the opportunity to review your craft in a more critical and fundamental way, it will prove to be beneficial to your clients, your community and yourself.”

“We applaud Jennifer’s commitment to our profession and welcome her to the ranks of Hawaii APRs,” said Shawn Nakamoto, APR, who serves as co-chair of PRSA Hawaii’s Accreditation Committee. “We encourage all PR practitioners to consider pursuing the credential as a way to further their professional knowledge and practice. PRSA Hawaii is currently offering an APR scholarship to help cover the costs of the exam and study materials.”

The deadline to submit applications for the 2017 PRSA Hawaii APR Scholarship is Friday, June 2, 2017. For more information on the APR credential, including how to apply and scholarship details, and to see a list of current PRSA Hawaii APR members, visit http://prsahawaii.org/APR-Program.

About PRSA Hawaii

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit prsahawaii.com.

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PRSA Hawaii Announces 2017 Leadership Team and Agenda

The Hawaii chapter of the Public Relations Society of America (PRSA) is celebrating its 70thanniversary this year, and today announced its 2017 Board of Directors.

“This year, we look forward to honoring our commitment to our members by providing value through relevant programming, active networking, and a milestone Koa Anvils Awards event showcasing the best work in our local industry,” said Jennifer Armstrong, 2017 chapter president. “This year’s board of talented communicators bring a confident energy to the year ahead, and we hope our efforts will raise awareness to the important work our members do as public relations professionals in Hawaii.”

PRSA Hawaii named the following officers to its 2017 Board of Directors:

  • President – Jennifer Armstrong (Kaia Consulting)
  • President-Elect – Jocelyn Collado (Becker Communications)
  • Past President – David Pettinger, APR (Anthology Marketing Group)
  • Secretary – Kalli Abernathy (Bennet Group Strategic Communications)
  • Treasurer – Keith DeMello (Office of Enterprise Technology Services, State of Hawaii)
  • Communications – Jennifer Lieu (Ulupono Initiative) and Noreen Reimel (Ulupono Initiative)
  • Membership – Randi Camaiore (freelance healthcare consultant) and Randi Jeung (Waimanalo Health Center)
  • Koa Anvil Awards – Michelle Hee (Anthology Marketing Group) and Huy Vo (The Ritz-Carlton Residences, Waikiki Beach)
  • Programs – Francis Choe (Pang Communications) and Rebecca Pang (Rebecca Pang & Co.)
  • Education (UH) – Amy Hennessey, APR (Ulupono Initiative)
  • Accreditation & Leadership – Shawn Nakamoto, APR (University of Hawaii at Manoa) and David Pettinger, APR
  • Assembly Delegates – Rebecca Pang and Amy Hennessey, APR
  • Western District Delegate – Amy Hennessey, APR

Two PRSA Hawaii Chapter Members Earn APR Certifications

HONOLULU – (December 9, 2016) The Hawaii chapter of the Public Relations Society of America (PRSA) announced two members have achieved the industry’s prestigious APR credential – Liane Hu, APR of Olomana Loomis ISC and Melissa Torres-Laing, APR of Bank of Hawaii. The Hawaii chapter now has a total of 28 active APR members.

The Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and its ethical practice, and who are selected on the basis of broad knowledge, strategic perspective, experience and sound professional judgment.

“We congratulate Liane and Melissa for successfully demonstrating their mastery of strategic communications and joining an esteemed group of public relations professionals who are committed to growing their professional knowledge and continually refining their skills,” said PRSA Hawaii Chapter President David Pettinger, APR. “As awareness of the APR credential grows, I hope to see more members of PRSA choose to pursue it.”

Liane Hu, APR

Liane Hu, APR (above), senior communications project manager, Olomana Loomis ISC: “I chose to pursue the APR because I believed it would be valuable to my development as a communications strategist. I saw earning my APR as a way to challenge my thinking, reinforce my technical skills and deepen my knowledge.”

Melissa Torres-Laing, APR

Melissa Torres-Laing, APR (above), vice president and corporate communications administrator, Bank of Hawaii: “The journey to accreditation was an opportunity to acquire new skills, build upon existing ones, and ultimately enhance my expertise in the strategic planning, execution and evaluation of public relations.”

For more information on the APR credential and how to apply, and to see a list of current PRSA Hawaii APR members, visit our APR web page.

About PRSA Hawaii

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit prsahawaii.com.

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PRSA Hawaii Chapter Honors the Best in Local Public Relations at 33rd Annual Koa Anvil Awards

HONOLULU – (July 29, 2016) The Hawaii chapter of the Public Relations Society of America (PRSA) celebrated the best in Hawaii’s public relations industry at its 33rd Annual Koa Anvil Awards ceremony last night in Waikiki.

After a record number of entries, PRSA Hawaii gave out a total of 89 awards in two main categories: Koa Anvil Awards for outstanding public relations programs and campaigns, and Koa Hammer Awards for tactics that are part of a communications campaign.

The Best of Show award, which honors the campaign that received the highest score in the Anvil category, went to Aqua-Aston Hospitality for its brand relaunch campaign. Honolulu PR agencies Becker Communications Inc. and Bennet Group Strategic Communications each received 17 total awards.

“The quality of the programs and campaigns honored at this year’s Koa Anvils is a testament to the strength and vitality of Hawaii’s PR industry,” said President David Pettinger, APR. “This year’s winners show just how public relations can be used to strategically carry an organization’s message to both external and internal audiences. We applaud the hard work of all of our industry friends.”

PRSA Hawaii also honored industry leaders and recognized up-and-coming talent within the public relations field:

  • Gregg W. Perry Public Relations Professional of the Year AwardKristen K.C. Bonilla, APR, Hawaii Pacific Health
  • Hokupa‘a Young Public Relations Professional of the Year Award Hilary Bingman, Hawaiian Commercial & Sugar Company
  • President’s Leadership AwardAmy Hennessey, APR, Ulupono Initiative
  • Hall of Honor Award James Boersema, APR

The chapter also recognized three members who received their Accredited in Public Relations (APR) credential in the past year – David Pettinger, APR; Christina Yumul, APR; and Krista Groothuis, APR. The APR is a mark of distinction for PR professionals.

Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution and evaluation. It is a competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward.

About PRSA Hawaii

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit prsahawaii.com.

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