Building Community Relationships


Take advantage of this PRSA National Teleseminar, hosted by PRSA Hawaii and sponsored by PRSA Western District.

In today's opposition-rich, contentious environment, gaining and maintaining public consent to build, extract, manufacture or continue to operate is getting tougher and tougher. Constituents, public officials, even employees are asking more questions, and decisions are taking longer. Learn how to build positive community relationships that will help you gain public consent at this PRSA national teleseminar. Even the best companies and organizations can use strategies that will help garner permission for expansions, new projects, new services and growth. Expand your public relations knowledge with insights and specific strategies you'll need to establish highly effective community relationships.

At this telseminar you will learn about:

  • Getting to 51% - the number that means victory.
  • Building community trust while reducing the power of the media.
  • Winning - even when people are angry, the media are meddling or opposed, and public officials and neighbors are irritated.
  • Overcoming the patterns and strategies, the blogs and bloviators of anti-corporate activism.
  • Identifying the five axioms of influence and the six realities of audience behavior.
  • The 10 most frequent mistakes that destroy trust and credibility.
  • How more regulations and oversight can help you win.

National speaker James E. Lukaszewski, ABC, APR, Fellow PRSA, is chairman and president of The Lukaszewski Group, Inc. He is one of the most widely quoted and prolific authors/crisis communication management consultants in the United States. He is the author of "Why Should the Boss Listen to You? The Seven Disciplines of the Trusted Strategic Advisor."

Wednesday, November 18, 2009
Registration, Continental Breakfast: 7:30 a.m.
Program: 8:00 a.m.

McNeil Wilson Communications
1003 Bishop Street, 8th Floor Theater

$20 PRSA Hawaii chapter members
$25 PRSA National members
$30 Non-members
**Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.

Parking validation will not be available.

Ali'i Place
$.75 for first two hours. After first two hours $1.50 per half hour to be paid to booth attendant upon departure. Garage Entrance on right side of Alakea St. after Mandalay restaurant.

Bishop Square Parking
$4 every half hour to be paid to booth attendant upon departure. Garage Entrance on left side of Alakea St. just before Hotel St.

Other parking garages are also available in the area.

Register online or for cash/check payments, RSVP to Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

For more information, contact Programs Chairs, Moani Wright-Van Alst at (808) 748-5319 or Melissa Malahoff-Kamei at (808) 539-3435, or email or visit

 Special Mahalo to this month's program sponsor, PRSA Western District.

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