"Crowdsourcing" is an appealing new option for marketers who want to spread their advertising messages through low-cost peer-to-peer channels. Enthusiasts can be recruited to become brand advocates for products that they love, spreading the word through their social networks, Facebook friendships and Twitter streams. Contests are an increasingly popular means of leveraging customer creativity to build grassroots campaigns.
National speaker Paul Gillin, a social media expert, will share appropriate scenarios for applying crowdsourced promotion, how to generate ideas that spur customer creativity, low-cost incentives to build participation and how to measure results.
Register online or for cash/check payments, RSVP to firstname.lastname@example.org. Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.
Wednesday, September 16, 2009
Registration, Heavy Pupus and Refreshments: 5:30 p.m.
Program: 6:00 p.m.
McNeil Wilson Communications
1003 Bishop Street, 8th Floor Theater
Pupus generously provided by Therapy Sports Grill.
$20 PRSA Hawaii chapter members
$25 PRSA National members
**Due to the increased cost of doing business, reservations to PRSA Hawaii programs made via credit card will be assessed a nominal processing fee.
Bishop Square Parking
$4 flat rate after 5 p.m. paid to booth attendant upon departure. Garage Entrance on left side of Alakea St. just before Hotel St.
$0.50 per half hour after 5 p.m., with a maximum of $3 to be paid to booth attendant upon departure. Garage Entrance on right side of Alakea St. after Mandalay restaurant.
Other parking garages are also available in the area.
Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Cancellations will be accepted up to one week prior to the event. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.