CRISIS COMMUNICATIONS CASE STUDY: Swine Flu Hits Hawaii

06/17/09 crisis can strike at any moment and without warning. Are you ready for the next big one? Dust off that crisis communications plan and refresh the details.

Learn how the Hawaii State Department of Health, the Honolulu City & County Department of Emergency Management and the University of Hawaii handled recent communications in the face of the H1N1 influenza outbreak (a.k.a. Swine flu).

Janice Okubo is the communications director for the Hawaii State Department of Health (DOH). She has been with the DOH for 8 years and in the communications field for 16 years. Previously she was with the state's Housing Finance and Development Corporation. Okubo is currently leading communication for swine flu updates in Hawaii, including health and safety precautions, preventative measures and recent outbreaks.

John M. Cummings III is the public information officer for the City & County of Honolulu's Department of Emergency Management. In this position, he works to coordinate and administer disaster education programs, manages emergency public information and media operations for the City and coordinates the City's Emergency Operations Center Joint Information Center during response activations. He has 20 years of experience in dealing with emergency situations and response. His disaster experience includes the spring 2006 Oahu floods, the Kiholo Earthquake, and Hurricane Iniki, just to name a few.

Gregg Takayama is the Director of Community and Government Affairs in the Office of the Chancellor at UH Manoa. In this position, Takayama serves as the spokesperson for UH Manoa while managing the University Relations team and overseeing government relations. Takayama previously served as Communications Director at the UH Manoa John A. Burns School of Medicine from 2005-07, and before that was a reporter for KHON2 News for eight years.


WHEN/WHERE
Wednesday, June 17, 2009
Registration, Lunch: 11:30 a.m.
Program: 12:15 p.m.
The Plaza Club, 20th Floor
900 Fort St. Mall

COST
$30 PRSA Hawaii chapter members
$35 PRSA National members
$40 Non-members
$25 PRSSA Student members

PARKING
The Plaza Club
$5 for 2 hours parking validation. Pay cash at the door for parking validation; thereafter, $2.50 per half hour paid to booth attendant upon departure.

Harbor Court Municipal Parking
$0.75 per half hour up to 2 hours; thereafter, $1.50 per half hour paid to booth attendant upon departure.

Other parking garages are also available in the area.

For cash/check payments, RSVP to prsahawaii@gmail.com. Payment due at door or mail to: PRSA Hawaii, PO Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.

For more information, contact Programs Chairs, Melissa Malahoff-Kamei at (808) 539-3435 or Moani Wright-Van Alst at (808) 748-5319 or email prsahawaii@gmail.com or visit www.prsahawaii.com.

Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Cancellations will be accepted up to one week prior to the event. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.


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