Energizing Your Company's Communications Strategy



As communicators, we elevate an organization's communications strategy and program. For some of us, it's developing a robust media relations strategy. And for others, it's helping to tell our organization's story through the development of a robust online presence.

Now, more than ever, an online presence that includes a robust website and social media accounts is key to connecting with key constituencies of an organization.

But when you need to start from ground zero, where do you start? What tools do you use? Can a one-person team do it all?

As you well know, video is king! In addition to discussing strategies, we’ll go over easy-to-learn, practical skills for getting videos posted to your various social media platforms in a timely fashion.

We encourage attendees to bring the following, if possible: smartphone, laptop, and a selfie stick.

Hopefully, your smartphone already communicates directly with the laptop – whether using a cord or wireless connection. If not, we’ll go over that, as well!

Join one of Hawai‘i’s most experienced communicators, Marvin Buenconsejo, in a discussion about how to develop a multi-media communications strategy and how he developed and continues to elevate Hawai'i Energy's communications strategy.

Lunch will be a 3-course meal featuring a salad, your choice of pho, and soft serve. Once you register, you'll have the option of selecting your pho.

About Marvin Buenconsejo
Marvin Buenconsejo

Marvin Buenconsejo is the Communications Specialist for Hawai‘i Energy. A longtime television journalist and U.S. Senate staff member, Buenconsejo is tasked with creating and implementing communications strategies to broaden Hawai‘i Energy’s impact and helping local homeowners and businesses make smart energy choices. Prior to his arrival at Hawai‘i Energy, Buenconsejo served as U.S. Senator Mazie K. Hirono’s Deputy Director of Communications. He also spent close to two decades as a reporter and anchor at island television stations KHON2 and Hawaii News Now. Buenconsejo is a graduate of the University of Washington, earning a B.A. in broadcast journalism.

Wednesday, April 19, 2017
11:30 a.m. to noon: Registration and networking
Noon to 1 p.m.: Lunch, discussion, and Q&A

The Pig and The Lady (Upstairs Meeting Room)
83 N King Street
Honolulu, HI 96817

PROGRAM COST (including lunch):
$40 – General Admission
$35 – PRSA Hawai‘i Chapter Members
$30 – PRSSA and APR Members

Parking Map and Options (courtesy of The Pig and The Lady)

No refunds after Monday, April 17 at noon

Questions? Email program co-chairs Rebecca Pang and Francis Choe at programs@prsahawaii.org

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