June Program Measuring Public Relations, Digital vs. Traditional Metrics

Join PRSA Hawaii for a roundtable discussion with three of Hawaii's most distinguished public relations practitioners to discuss, among other topics:
  • Traditional monitoring, reporting, ROI and analytics
  • The impact of digital communications on measuring effectiveness and reach
  • Methods for tracking and measuring success of PR tactics and strategies

Unlike our panel programs, the roundtable format will ensure a robust discussion and debate among the featured speakers and attendees. This promise to be a lively discussion with plenty of learning opportunities. A program you won't want to miss!

Featured Speakers:

Erin Kinoshita

Erin Kinoshita, Senior Account Supervisor
Anthology Marketing Group

With ten years of communications experience in Hawaii, Erin Kinoshita has seen first hand the shift from traditional to digital approaches to measuring the effectiveness of public relations programs. Erin has developed strategy and implemented public relations and social media initiatives for clients in a wide range of industries and has served a variety of high-profile clients, including the Big Island Visitors Bureau, Marriott Resorts Hawaii, Turtle Bay Resort, and Royal Hawaiian Center in Waikiki, to name a few. She holds a B.A. and M.A. in Mass Communication and Journalism from the Walter Cronkite School of Journalism at Arizona State University. 

John Tapper, Digital Marketing Manager
American Savings Bank

With over 15 years of marketing experience in Hawaii, John has developed strategy and implemented digital marketing and social media initiatives for Hawaii brands. John has been honored as Pacific Business News "Forty Under 40" and American Marketing Association E-Marketer of Year. Prior to American Savings Bank, John  worked for Farmers Insurance Hawaii, Hawaiian Telcom, and Hilo Hattie. He holds a M.B.A. in Business, Management, Marketing and Related Support Services from the Monterey Institute of International Studies. 


Wilbur Wong, Director
Becker Communications  

Born at a time when you turned a knob to change television channels, Wil developed a passion for technology and all things digital at an early age. His expertise has grown in tandem with the ever-changing Internet, and he now oversees strategic development and execution of digital programs and campaigns for BCI clients, ensuring they are well-aligned with traditional PR and marketing efforts and objectives.

Prior to joining BCI, Wil was part of the Hawaiian Airlines sales and marketing team where he managed both promotional and transactional email campaigns and assisted with the airline's growing social media efforts.

He brings experience with various digital communications platforms, cross-channel promotions and revenue and engagement analytics. A graduate of the University of Hawaii at Manoa, Wil's initial track was in the computer science field but he later discovered his true passion and graduated with a communications degree.

Event Details
11:30 a.m. Registration & Networking 
12:00 p.m. Program & Lunch

Seating is limited with registration available via Eventbrite only. RSVP by noon on Monday, June 27. Lunch will be provided.

Parking in the Bishop Square garage will not be validated. Ample parking is available in downtown Honolulu with one of the less expensive lots being the Alii Tower garage (off Alakea Street).

Live Stream
For those who cannot attend, you can watch a live stream of the program for a nominal fee. Click here to sign up for the live stream option.

Email programs@prsahawaii.org.


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