PRSA Hawaii March Program: Nonprofit Positioning


On Wednesday, March 23rd, join PRSA Hawaii as we dig deeper into nonprofit communications and find out how our speakers managed to position their organizations within their limited budgets.  

  • Success stories on nonprofit positioning
  • Discussion of advocacy communications and public relations strategies and tactics
  • How Hawaii's culture and demographic profile impact communications 

This is a must-attend event for professionals of all levels!  A program you won't want to miss!

Featured Speakers:


Deborah Zysman, Executive Director, Hawaii Children's Action Network

Deborah provides overall leadership at HCAN and works with the Board of Directors and community partners to improve the lives of children. She has over a decade of experience leading non-profit organizations.  Deborah has an MPH in community health, has served on many community boards, and was recently appointed as a Weinberg Fellow by the Harry and Jeanette Weinberg Foundation, Inc. She is passionate about social justice, community advocacy and building community leaders.


Lisa Kimura, Executive Director, Healthy Mothers Healthy Babies Coalition of Hawaii

Lisa is the executive director of Healthy Mothers Healthy Babies Coalition of Hawaii. She has a background in communications, advocacy work and early childhood development and prior to her current role, worked in nonprofit marketing for Aloha United Way, where she developed the organization's first social media campaign strategies, and was director of marketing for Aston Hotels & Resorts, where she helped lead an international rebranding campaign. She was appointed to the Governor’s Early Learning Advisory Board and is a member of the National Preconception Health and Health Care Initiative, Hawaii Maternal & Infant Health Collaborative, Women’s Legislative Coalition, Fetal Alcohol Task Force, Safe Sleep Hawaii, and is trained as a breastfeeding peer counselor and certified lactation educator. 

Event Details

Wednesday, March 23, 2016

  • 11:30 a.m. Registration & Networking
  • 12:00 p.m. Program & Lunch

LUNCH WILL BE PROVIDED: All attending participants MUST choose one of the four menu items listed below and email to by March 22. If a meal is not selected in advance, one will be chosen at random.

  • Tropical Chopped Salad
  • Fresh Mahi Mahi Fish 'N Chips
  • Grilled Mahi Mahi Sandwich
  • 1/2-Pound Burger, served with French Fries & Onion Rings

Seating is limited with registration available via Eventbrite only. RSVP by noon on Tuesday, March 22.


Parking in the Royal Hawaiian Shopping Center will be validated - first hour's free, every hour after is $2 - the validation covers a total of 3 hours.

Questions? Email

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