Looking ForWard at Ward Village: Marketing a Master-Planned Community

Looking ForWard at Ward Village: Marketing a Master-Planned Community

The area of Kakaako makes headlines daily, as developers transform the neighborhood in between Waikiki and downtown Honolulu into a community with residences, retail and public spaces. Once known as an area filled with industrial warehouses, the face of Kakaako will soon offer a new experience for those who live, shop and work there. 

Join PRSA Hawaii on Friday, April 24 for a talk-story session with Katie Kaanapu, director of community and retail marketing at Ward Village, the largest master-planned community in the Kakaako area. Katie will share the opportunities and challenges of communicating and marketing The Howard Hughes Corporation's 60-acre neighborhood, as well as participate in our open discussion about the topic of development in Kakaako. 

Seating is limited with registration available via Eventbrite only by Thursday, April 23. Lunch will be provided. Click here to register today.

Featured Speaker 

Katie Kaanapu, Ward Village

Katie is the Director of Community and Retail Marketing for Ward Village, a master-planned, mixed-use community by The Howard Hughes Corporation.  In her role, Katie oversees the marketing and community relations efforts for the 60-acre community, including its overall branding, retail and development work in Hawai‘i. In addition to leading the strategic conception and execution of Ward Village’s marketing plan, Katie manages staff, merchants, agencies and consultants in areas including advertising, marketing, social media and sales campaigns. Since joining the company in 2012, Katie has played a key role in developing and executing the long-term vision for the future of Ward Village, supporting that vision with clear strategies and specific tactics. 

A special mahalo to Ward Village, our venue sponsor for this month's event!

Free parking is available across the street at Ward Village Shops (TJ Maxx, Pier 1 Imports and Nordstrom Rack parking lot).

Email programs@prsahawaii.org.

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