Join PRSA Hawaii and the American Marketing Association's Hawaii Chapter as we kick off the new year by welcoming world-renowned branding consultant, customer loyalty expert, speaker and author of The Human Brand, Chris Malone, to Honolulu.
When it comes to selecting products and brands, we all have our own perception and opinions. Now ask yourself: What drives these behaviors to make a decision? How do we decide between an Android and an iPhone? Nike or Under Armour? Why are we so devoted to certain companies? Chris Malone identifies insights into choices consumers make, our brand preferences, how our loyalties develop and how they are maintained in this increasingly digital world.
Seating is limited. Please RSVP by Monday, January 12. The first 50 attendees to RSVP will receive a signed copy of Chris Malone's book The Human Brand: How We Relate to People, Products & Companies.
Complimentary validated parking for the Irwin Park Lot (parking lot in front of Aloha Tower) with a three-hour time limit will be provided.
PRSA Hawaii Members: $40
PRSA Hawaii APR Members: $35
PRSSA Student Members: $35
General Admission: $45
Click here to pay online or email firstname.lastname@example.org to pay at the door with exact cash or check. Payment can be made at the door on the day of the event or mailed in advance to: PRSA Hawaii, P.O. Box 3566, Honolulu, HI 96811. Reservations made via credit card will be assessed a nominal processing fee.
Questions? Email email@example.com.
About Chris Malone
Chris Malone is an award-winning brand consultant, author and speaker who helps clients achieve sustained business growth and performance. He has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to startups and nonprofits. Chris has more than 20 years of sales, marketing, consulting and organizational leadership experience, and a proven track record of driving growth and profitability. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association and Procter & Gamble. Find Chris on social media:
Praise for The HUMAN Brand:
"The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader."
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University
“The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It's a timely look at how modern corporations hold onto customers... and how we drive them away.”
Beth Comstock, Chief Marketing Officer, General Electric
“How do we earn the lasting loyalty of others? Chris and Susan provide some fundamental, yet powerful insights into building relationships that matter. They challenge us to ‘come out from behind the curtain’ and to lead with courage, conviction and heart. Never before has the humanization of brands and leadership been so vital to success.”
Jay Gould, President & Chief Executive Officer, American Standard Brands
Read more at http://thehumanbrand.com/.