Ever wish you had a different approach to developing a solution to a communications problem? Register now for this hands-on workshop and learn Design Thinking by doing. Design Thinking is a five-step, human-centered, problem-solving process made famous by David Kelley of IDEO and d.school, the Institute of Design at Stanford University. Design Thinking captures the essence of innovation and puts it into an iterative process.
After this workshop, you can use the Design Thinking process as a tangible way to "brainstorm" and "think outside the box." It can be used in thinking about not only products, but services, processes, and the ideas for campaigns, strategies and tactics we generate in PR, marketing and communications every day.
Design Thinking is used by the world’s greatest innovators -- Apple, Google, FedEx, GE, as well as leaders in state, city and county governments, and educators around the world, who are transforming their organizations and culture. In this 1.5 hour session, you will empathize with a partner about their needs for an everyday product, discover and define your partner’s needs, ideate new ideas, and then build a prototype that you will test with your partner.
By going through this process, you will experience the Design Thinking Mindsets and philosophy: