Awards


Celebrating the 2010 Koa Anvil Awards

Public Relations Society of America – Hawaii Chapter

Mahalo for celebrating the 27th Annual Koa Anvil Awards with PRSA Hawaii on Thursday, July 22, 2010!

Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution, and evaluation. It is the competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward.

The Hawaii Chapter of the Public Relations Society of America (PRSA) conducts the annual Koa Anvil Awards competition to recognize outstanding public relations programs and tactics, and to encourage improved public relations performance and techniques.

Please join us in congratulating our distinguished colleagues, Donda Spiker, APR, marketing and public relations manger for Kuakini Medical Center, with the 2010 Gregg W. Perry Public Relations Professional of the Year Award, and Melissa Chang, APR, buzzmaster, AdStreamz, Inc., with the President's Leadership Award.

PRSA Hawaii also held a silent auction, which raised more than $3,000 for the chapter.  All proceeds from the silent auction and drawing go towards the PRSA Hawaii/Roy Leffingwell Public Relations Scholarship and chapter development initiatives.

AWARD RE-ORDERS: Click here to download the 2010 re-order form.  All re-orders must be received by August 6, 2010.

NEWS RELEASE: Click here to download the 2010 news release.


LIST OF AWARD WINNERS

 

KOA HAMMER AWARDS:

Entry: Crazy Shirts – Eco Board Shorts
Company: Becker Communications, Inc.
Category: Media Relations - Consumer Products
Subcategory: Non-Packaged Goods

Entry: Polynesian Cultural Center’s Haunted Lagoon
Company: McNeil Wilson Communications
Category: Media Relations - Associations/Non-Profit Organization

Entry: "Stimulus Rules Require Coordinated Effort"
Company: Communications Pacific
Category: Editorial/Op-Ed Columns

Entry: Hokulea Worldwide Voyage
Company: Anthology Marketing Group
Category: Websites
Subcategory: External

Entry: DR Horton-Schuler Division's Horton Happenings
Company: Bennet Group Strategic Communications
Category: Multi-Media Communications

Entry: Marriott Resorts Hawaii?s "Tweet Yourself to Hawaii" Sweepstakes
Company: McNeil Wilson Communications
Category: Social Media
Subcategory: Text-based Marketing Program

Entry: Ala Moana Center's 50th Anniversary Press Kit
Company: Stryker Weiner & Yokota
Category: Press Kits/Media Kits

Entry: East-West Center 50th Anniversary Video
Company: Becker Communications, Inc.
Category: External Video Programs

Entry: Windward Health
Company: Castle Medical Center
Category: Newsletters

Entry: DR Horton-Schuler Division's Building Dreams Brochure
Company: Bennet Group Strategic Communications
Category: Brochures (fewer than 10 pages)

Entry: Outrigger Reef on the Beach Story Book
Company: Outrigger Enterprises Group
Category: Publications

Entry: Giving to HPU - Fall 2009
Company: Hawaii Pacific University
Category: Annual Report
Subcategory: Other

Entry: Hospice Hawaii - KHON Advertorials
Company: Becker Communications, Inc.
Category: Advertorial

Entry: Primary Research: CSI Telephone Survey Results
Company: Schweitzer Consulting
Category: Research/Evaluation?

KOA ANVIL AWARDS:

Entry: P-20 Step Up! Diploma and Business Pledge Launch
Company: Pang Communications
Category: Community Relation

Entry: Hildgund Jewelry - Gift Giveaway
Company: Becker Communications, Inc.
Category: Reputation/Brand Management
Subcategory: Business

Entry: Puna Geothermal Venture
Company: Hastings & Pleadwell
Category: Reputation/Brand Management

Entry: Hawaii Island Humane Society
Company: Current Events
Category: Reputation/Brand Management

Entry: Discover Kauai 2010 Public Relations Plan
Company: McNeil Wilson Communications
Category: Reputation/Brand Management

Entry: Kapiolani's 100th Birthday Celebration at the Honolulu Zoo
Company: Hawaii Pacific Health
Category: Events & Observances

Entry: Oscar Mayer Wienermobile
Company: Becker Communications, Inc.
Category: Events & Observances

Entry: Target Hawaii - Grand Opening
Company: Communications Pacific
Category: Events & Observances

Entry: IONA Contemporary Dance Theatre - The Living Earth Premiere
Company: Becker Communications, Inc.
Category: Events & Observances

Entry: BWS Water Conservation Week Campaign
Company: Honolulu Board of Water Supply
Category: Public Service

Entry: Ikaika Anderson for City Council
Company: McNeil Wilson Communications
Category: Public Affairs

Entry: Marriott Resorts Hawaii - Spirit of Aloha Mobile Marketing Tour
Company: McNeil Wilson Communications
Category: Marketing Consumer Services

Entry: Launch of the Freeway Service Patrol
Company: The Limtiaco Company
Category: Marketing Consumer Services

Entry: Alakona Corp./ Green Mix Hawaii
Company: Pang Communications
Category: Marketing Business to Business

Entry: San Francisco Blitz Campaign
Company: Hawaii Visitors and Convention Bureau
Category: Integrated Communications

 

KOA HAMMER AWARDS OF EXCELLENCE:

Category:  Media Relations - Consumer Products
Entry:  Ala Moana Center's Second Annual Shop A Lea
Company:  Stryker Weiner & Yokota

Category:  Media Relations - Consumer Services
Entry:  Arrival of Kaiser Permanente?s Mobile Health Vehicle
Company:  Anthology Marketing Group

Category:  Media Relations - Consumer Services
Entry:  Finance Factors Charity Breakfast
Company:  Bennet Group Strategic Communications

Category:  Media Relations - Consumer Services
Entry:  Ala Moana Center's 18th Annual Fourth of July Fireworks
Company:  Stryker Weiner & Yokota

Category:  Media Relations - Consumer Services
Entry:  Philip White & Associates Inspires Residents to Go Green for the Holidays
Company:  Bennet Group Strategic Communications

Category:  Media Relations - Business to Business
Entry:  Hawaiian Airlines New York Media Blitz
Company:  McNeil Wilson Communications/Anthology Marketing Group on behalf of Hawaiian Airlines

Category:  Media Relations - Associations/Non-Profit Organization
Entry:  Catholic Charities Hawaii - Men's March Against Violence
Company:  Becker Communications, Inc.

Category:  Media Relations - Associations/Non-Profit Organization
Entry:  Punahou School Celebrates Presidential Inauguration
Company:  Bennet Group Strategic Communications

Category:  Media Relations - Government
Entry:  Kickoff Event for New Aloha Flat Rate Box
Company:  US Postal Service

Category:  Media Relations - Travel & Tourism/Hospitality
Entry:  Obama Winter Vacation
Company:  McNeil Wilson Communications on behalf of Hawaii Visitors and Convention Bureau

Category:  Editorial/Op-Ed Columns
Entry:  "100 Years, One Goal: Saving Young Lives" Op-Ed Article
Company:  Hawaii Pacific Health

Category:  Editorial/Op-Ed Columns
Entry:  Catholic Charities Hawaii "Best of Times" Opinion-Editorial
Company:  Becker Communications, Inc.

Category:  Websites
Entry:  CSI Inc. - Old Charity, New Website
Company:  Schweitzer Consulting

Category:  Websites
Entry:  Hawaiian Airlines 80th Anniversary Uniform Game
Company:  Anthology Marketing Group

Category:  Multi-Media Communications
Entry:  Alakona Corp. e-Newsletter
Company:  Pang Communications

Category:  Blogs
Entry:  Marriott Resorts Hawaii?s "Spirit of Aloha" Tour Blog
Company:  McNeil Wilson Communications

Category:  Creative Tactics
Entry:  Opalavision Display
Company:  Hastings & Pleadwell

Category:  Word-of-Mouth
Entry:  Promoting Loyalty - One Photo at a Time
Company:  Schweitzer Consulting

Category:  Social Media
Entry:  Tweets for Twenty Scholarships - Social Network Strategy
Company:  Institutional Advancement, Hawaii Pacific University

Category:  Social Media
Entry:  National Cyber Security Awareness Month Higher Education Company
Company:  Hastings & Pleadwell

Category:  Press Conference
Entry:  Aston Hotels & Resorts Press Conference
Company:  The Limtiaco Company

Category:  Press Kits/Media Kits
Entry:  "Delightfully Unexpected" Press Kit
Company:  Bennet Group Strategic Communications

Category:  Satellite Media Tours
Entry:  Peter Greenberg SMT
Company:  McNeil Wilson Communications on behalf of Hawaii Visitors and Convention Bureau

Category:  External Video Programs
Entry:  "100 Years. Over 1 Million Lives" 1-Hour TV Special
Company:  Hawaii Pacific Health

Category:  Newsletters
Entry:  Castle MD
Company:  Castle Medical Center

Category:  Newsletters
Entry:  Ku Ika Mahalo
Company:  Castle Medical Center

Category:  Brochures
Entry:  Alakona Corp. Brochure
Company:  Pang Communications

Category:  Brochures
Entry:  Extreme Makeover: CSI?s New Brochure
Company:  Schweitzer Consulting

Category:  Publications
Entry:  "100 Years of Caring for Children" Newsletter
Company:  Hawaii Pacific Health

Category:  Publications
Entry:  Kona Coffee Cultural Festival Magazine
Company:  Current Events on behalf of Kona Coffee Cultural Festival

Category:  Publications
Entry:  Hawaii Seed Crop Industry Economic Report 2009
Company:  Becker Communications, Inc.

Category:  Annual Report
Entry:  Giving to HPU - Fall 2009
Company:  Hawaii Pacific University

Category:  Speeches
Entry:  "Dr. Kelley's Health Care Prescription"
Company:  Communications Pacific

Category:  Advertorials
Entry:  Finance Factors - A Friend of the Family
Company:  Bennet Group Strategic Communications

Category:  Advertorials
Entry:  Puna Geothermal Venture Education Campaign
Company:  Hastings & Pleadwell

KOA ANVIL AWARDS OF EXCELLENCE:

Category:  Community Relations
Entry:  Ward Centers Festival of Giving
Company:  Stryker Weiner & Yokota

Category:  Community Relations
Entry:  Backpack to School
Company:  Bennet Group Strategic Communications

Category:  Community Relations
Entry:  Special Olympics Hawaii Fundraiser Takes Participants over the Edge
Company:  Bennet Group Strategic Communications

Category:  Reputation/Brand Management
Entry:  Rebranding Royal Hawaiian Center
Company:  Royal Hawaiian Center

Category:  Reputation/Brand Management
Entry:  Central Pacific Bank's Alex the Loyalty Officer Retires
Company:  Hastings & Pleadwell

Category:  Events & Observances
Entry:  Central Pacific Bank - Honoring the Legacy
Company:  Hastings & Pleadwell

Category:  Events & Observances
Entry:  10th Anniversary Lantern Floating Hawaii Ceremony
Company:  Stryker Weiner & Yokota

Category:  Events & Observances
Entry:  Special Olympics Hawaii Fundraiser Takes Participants over the Edge
Company:  Bennet Group Strategic Communications

Category:  Events & Observances
Entry:  "Pink is the New Fabulous" Grand Reopening Gala
Company:  The Royal Hawaiian, a Luxury Collection Resort

Category:  Events & Observances
Entry:  Launch of the Freeway Service Patrol
Company:  The Limtiaco Company

Category:  Events & Observances
Entry:  Battleship Missouri Drydocking at Pearl Harbor Naval Shipyard
Company:  Battleship Missouri Memorial and Pearl Harbor Naval Shipyard

Category:  Events & Observances
Entry:  Kokua Kailua
Company:  Current Events

Category:  Public Service
Entry:  Kraft Foods in Hawaii Check-Out Hunger
Company:  Becker Communications, Inc.

Category:  Public Service
Entry:  Walk Wise Hawaii?
Company:  The Limtiaco Company

Category:  Public Service
Entry:  National Cyber Security Awareness Month Campaign
Company:  Hastings & Pleadwell

Category:  Public Service
Entry:  More Than  You Think
Company:  Anthology Marketing Group

Category:  Marketing Consumer Products
Entry:  Kraft Foods in Hawaii Kokua i Na Kula
Company:  Becker Communications, Inc.

Category:  Marketing Consumer Products
Entry:  Unique Shoppping, Local Style - Ward Centers Merchant Publicity Campaign
Company:  Stryker Weiner & Yokota

Category:  Integrated Communications
Entry:  RevoluSun Company Launch
Company:  Pang Communications

Category:  Integrated Communications
Entry:  Centennial Celebration Campaign
Company:  Hawaii Pacific Health

Category:  Integrated Communications
Entry:  Clear the Smoke Campaign
Company:  Bennet Group Strategic Communication