Upcoming Webinars: January and February

As a member of PRSA Hawaii, you have access to PRSA National’s slate of webinars for FREE!

These webinars are a great way to learn best practices, techniques and tactics being used by PR professionals around the country.

Check out PRSA’s webinar calendar for more and easily sign up online! You can also view a variety of webinars on-demand at your leisure.

Making It Easy for Journalists to Pick Up Your Story

January 17, 10–11 a.m. HST

Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.

Barcelona Principle #1: Set Measurable Goals

January 22, 10–11 a.m. HST

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. They range from how to set goals that are measureable to how to demonstrate the ROI of what you do. This webinar explains the first principle and includes how to:

• Identify “good” and “bad” objective statements.

• Link objectives and results with the overall goals of the business.

• Avoid some of the pitfalls, such as using the term “creating buzz” as a key performance indicator.

Write for Readability

January 24, 10–11 a.m. HST

More than 60 years of research shows that making your copy easier to read improves:

• Readership. More people read the piece.

• Perseverance. People read more of it.

• Comprehension. They understand it better.

• Speed. They read faster.

• Retention. They remember it longer.

Transform Your Pitch From Snooze to News

February 7, 10–11 a.m. HST

Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with — even an aversion to — public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence.

PRSA Hawaii Announces 2013 Leadership Team

HONOLULU – The Hawaii Chapter of the Public Relations Society of America (PRSA) today announced its 2013 Board of Directors and Committee Chairs, who will lead the organization and work together to build value, understanding and aloha for public relations industry.

“Our new board is a diverse and experienced team committed to excellence in the public relations field and sharing our knowledge through professional development, student mentorship and networking opportunities,” said Rebecca Pang, PRSA Hawaii president. “We take pride in representing some of Hawaii’s top organizations and together, look forward to advancing the PR profession across the state.

PRSA Hawaii named the following officers on its 2013 Board of Directors:

· President: Rebecca Pang, account supervisor, McNeil Wilson Communications

· President-Elect: Huy Vo, account supervisor, Communications Pacific

· Treasurer: Darlene Morikawa, director of public relations and communications, Hawaii Visitors and Convention Bureau

· Secretary: Michelle Edwards, director of public relations, Four Seasons Resorts Lanai

· Immediate Past President and Koa Anvil Awards: Melissa Malahoff-Kamei, manager of marketing and communications, Hawaii Pacific Health

· Communications: Monica Salter, director, Bennet Group Strategic Communications

· Membership: Erica Yamauchi, social marketing director, Project Kealahou

· Programs: Shauna Goya, account supervisor, Communications Pacific
Erin Kealoha Fale, senior account executive, Communications Pacific

· Assembly Delegate and Accreditation: Kristen Bonilla, APR, public information officer, external affairs & university relations, University of Hawai‘i

· Assembly and Western District Delegate: Duke Gonzalez, APR, corporate communications specialist, U.S. Postal Service

· Education: Amy Hennessey, APR, director of communications, Ulupono Initiative and Rob Deveraturda, public relations director, The Harris Agency

· Neighbor Island Affinity Group: Donda Spiker, APR, manager of marketing and public relations, Kuakini Medical Center


PRSA Hawaii, chartered in 1947, was one of six founding chapters of PRSA. The society is the world’s largest organization for public relations professionals, with nearly 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and not-for-profit organizations.

The APR designation after board members’ names indicates an Accreditation in Public Relations by PRSA’s Universal Accreditation Board. According to PRSA, APR is a mark of distinction for public relations professionals who demonstrate their commitment to the public relations profession and its ethical practice, and who are selected based on broad knowledge, strategic prospective and sound professional judgment.

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